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KapilSharma
Is The Kapil Sharma Show Losing Its Bite?
Is Kapil Sharma losing his charm? It certainly seems like from the kind of guests invited to his shows these days. Most of them are friends like Ajay Devgn and Akshay Kumar, and singers who are easily accessible to him. The show which started in 2016 had a good mix of comedians like Krushna Abhishek, Bharati Singh, Sudesh Lehri and Sunil Grover. In its latest avatar all the above artists have left. The only saving grace is Kiku Sharda but his appearance time has been reduced. It is learnt that even the creative team has been reshuffled which is clear from the script of the show. The general feedback is that people love Kapil but are not quite happy with the programme mix. His constant flirting with female stars, poking fun at Archana Puran Singh seems to be getting repetitive and predictable. And this is reflected in its TRP.  According to BARC ratings in March 2023 (Week 12) Rupali Ganguly-led Anupamaa topped the TRP list with a 2.9 rating while at 1.1 rating The Kapil Sharma Show ranked 18. In 2019 it ranked No 2. Apparently, to boost its rating, Kapil had tried to reach out to Shah Rukh Khan during the release of Pathaan but King Khan declined the offer. Unless he calls back some of the comedians and rejigs his offerings, the show will find less and less takers.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”