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Can Superstar Vijay Replicate His Success In Political Theatre?
The pre-release hype and hoopla for top star high budget films are hard to ignore. But Archana Kalpathi, Creative Head of Kalpathi Films has more than swivelled 360 degrees to hit the target for Great Of All Time (GOAT) – superstar Vijay’s penultimate film. The usual suspense about extra shows ended when TN cinemas announced a special 9 am show. Kerala went a step further and had a 4 am show as crazed fans from Coimbatore and state border towns pole-vaulted to Kerala cinemas. The (unofficial) ticket cost of Rs 1000 shot up to 2k. Such is the hold of superstars and the besotted fans…a launch pad for politics that TN stars transit from formula films to politics with ease. Tamil news had snippets of who watched GOAT where …top heroine Trisha watched the movie with Archana, Director Venkat Prabhu preferred Kamala cinema. If the delirium surrounding Vijay was not already palpable, another snippet conveyed that Thala Ajit was one of the first to call, and wished Vijay all the best for his mega hit. The buzz about the AI and De-ageing technology used in the film to differentiate between father Vijay and his son is sure to kindle curiosity. The last few years had a rush of filmi gossip about Vijay’s estranged parents and wife Sangeeta, even son Sanjay’s rebellion. Suddenly, photos of the entire family bonding watching the film at this time were flashed in the media.Vijay’s newly minted party TVK is now planning the mother of all public gatherings to present Vijay as the new messiah of TN. Interestingly, throughout the film, Vijay drives a car with the number plate TN07 CM 2026! Talk about subtlety!

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.