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Can Superstar Vijay Replicate His Success In Political Theatre?
[the_ad id=”14101″] The pre-release hype and hoopla for top star high budget films are hard to ignore. But Archana Kalpathi, Creative Head of Kalpathi Films has more than swivelled 360 degrees to hit the target for Great Of All Time (GOAT) – superstar Vijay’s penultimate film. The usual suspense about extra shows ended when TN cinemas announced a special 9 am show. Kerala went a step further and had a 4 am show as crazed fans from Coimbatore and state border towns pole-vaulted to Kerala cinemas. The (unofficial) ticket cost of Rs 1000 shot up to 2k. Such is the hold of superstars and the besotted fans…a launch pad for politics that TN stars transit from formula films to politics with ease. Tamil news had snippets of who watched GOAT where …top heroine Trisha watched the movie with Archana, Director Venkat Prabhu preferred Kamala cinema. If the delirium surrounding Vijay was not already palpable, another snippet conveyed that Thala Ajit was one of the first to call, and wished Vijay all the best for his mega hit. The buzz about the AI and De-ageing technology used in the film to differentiate between father Vijay and his son is sure to kindle curiosity. The last few years had a rush of filmi gossip about Vijay’s estranged parents and wife Sangeeta, even son Sanjay’s rebellion. Suddenly, photos of the entire family bonding watching the film at this time were flashed in the media.Vijay’s newly minted party TVK is now planning the mother of all public gatherings to present Vijay as the new messiah of TN. Interestingly, throughout the film, Vijay drives a car with the number plate TN07 CM 2026! Talk about subtlety!

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”