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Malayalee Audiences Lapping Up Old Re-Releases In A Big Way
[the_ad id=”14101″] Thrust the Malayalam film makers to rework things amidst the OTT boom, especially yesteryear producers/directors who are missing the present day boom. Malayalee film goers are queuing up to watch some of the yesteryear classics like Manichitrathazhu, Devadoothan, Spadikam etc first released 20 to 30 years back. The re-release boom is fast catching up with at least 15 to 20 old Malayalam classics being lined up for re-release. Film maker Sibi Malayil, who is behind the re-release of Devadoothan, says that “one thing we need to ensure is that the quality of the visuals and sound improves on re-releasing a movie. Better quality raw materials help in giving audiences a better theatre experience, he added. It costs about Rs 1 crore to rework an old movie to give a 4K experience. Devadoothan, a Mohanlal starrer was a colossal flop when it was released first, 24 years back. Today, after restoring the film, re-editing and removal of unnecessary scenes and even adding spice to some of the fight scenes, the film has grossed Rs 4 crore in two weeks at the theatres. The movie is still running full house in the third week. Movies being lined for re-release include Mohanlal’s Devasuram (1993), Araam Thampuran (1997), Mammoothy’s Oru Vadakkan Veeragatha (1989) and Palery Maanikyam Oru Pathira Kolapaathakathinte Katha (2009). But, theatre owner Liberty Basheer sounds a word of caution. “We cannot predict the audience. Most of these films are available on YouTube or have been telecast on TV. Not everyone would want to experience the 4K version. “Kerala of late has been witnessing huge footfalls at theatres following successful launches of new generation films like Manjummel Boys, Avesham, Premalu etc which have grossed theatre collections over Rs 100 crore. 

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”