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Bollywood’s Cup Of Sorrow Overflows As Two Films Bomb This Week
This week has been particularly bleak for the Indian box office with a series of film releases failing to resonate with audiences and resulting in dismal collections. Ground Zero, featuring Emraan Hashmi and Sai Tamhankar opened with a mere Rs 1.15 crore, and despite a slight uptick to Rs 1.90 crore on its second day, the total collection of Rs 3.05 crore over the weekend is far from impressive. Lack of effective marketing played a significant role as it struggled to gain visibility and attract viewers. With no substantial draw for Emraan Hashmi, the film was destined for disaster.  So too was Ananth Mahadevan’s Phule. The film was mired in controversy, particularly due to opposition from certain groups in Pune and an outburst from Anurag Kashyap regarding Brahmin representation. Despite the buzz surrounding these issues, the film starring Prateek Gandhi and Patralekha, opened to a disappointing Rs 21 lakh on its first day. Although the reviews praised the direction and storytelling, the film managed to collect a meagre Rs 47 lakh over the weekend. This is one of the most underwhelming openings in recent memory, especially considering the positive reviews. The re-release of the classic Andaz Apna Apna was anticipated to follow in the footsteps of successful re-releases like Sanam Teri Kasam. However, it too fell flat, opening with just Rs 25 lakh on its first day…culminating in a total of Rs 55 lakh over the weekend. This performance is disappointing for a film with such a legacy, indicating that nostalgia alone is not enough to draw audiences back to theatres. Overall, the fate of these three Hindi films can be described as disastrous. Factors contributing to their lacklustre performance include weak scripts, average brand recall, insufficient visibility, and inadequate marketing strategies.
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Anurag Kashyap Critical Of Falling Standards Of Bengali Cinema Content
Indian arthouse filmmaker Anurag Kashyap criticised present-day Bengali cinema content citing that remakes of South Indian movies led to this downfall. In a one-on-one conversation with Kashyap during the inauguration of maiden French Film Festival in Kolkata and screening of his movie Kennedy, he was categorical in stating that Bengali content doesn’t attract him anymore. His last watched Bengali movie remains cerebral filmmaker Mrinal Sen’s Padatik. According to him, deterioration in Bollywood is not as evident as in Bengali cinema since it used to be class apart because of the maestros like Satyajit Ray, Mrinal Sen, Ritwick Ghatak. Kashyap mentioned that he could only recollect quality work from Bengali filmmaker Srijit Mukherji’s Autograph and Aniruddha Roy Chowdhury’s Antaheen which was essayed by actor Radhika Apte and Rahul Bose. Talking about the ongoing controversy of director Sandeep Vanga Reddy’s film Animal, Kashyap mentioned misogynistic themes, and glorification of toxic masculinity had always been there in Bollywood — but viewers were less aware. Commenting on being targeted by a section of film as well as the political sphere for his provocative works, Kashyap said that everyone in today’s world is provoking in some way or other including the media. Citing the example of Ray who was targeted as selling poverty like porn in his films, he added that it does not affect him anymore.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.