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How Vidya Balan Lost And Won
Vidya Balan struck Bollywood like a tornado in Parineeta having debuted in 2003 with a Bengali film Bhale Thaco …this South Indian star raved by audiences for her acting and beauty struck a chord. Another Hema, Rekha, Padmini, Vyjayantimala? Vidya has her unique magnetism and left behind her signature in every role. Then it happened …actually it had been building up kilo by kilo …her weight gain overshadowed all else. Though she faced body shaming with determination, even as she claimed that she had overwhelming hormonal issues. But in a super charged fashion and style world where the Manish Malhotras and Tarun Tahilianis who designed for super trim beauties, Vidya had to regain her trim figure. And you know how she lost weight, leading to OMG gasps and wonderment? As stylishly as she handled an on stage fall, oops moment while performing a dance number with Madhuri Dixit for the promo of Bhool Bhulaiya 3. Even as Vidya performed intricate Bharata Natyam steps, she just fell…and raised herself stylishly and carried on, almost as if it was a dance move. Vidya now basks in admiration for her weight loss which was through the diet change that she credits — Anura, a health center that helped her to identify her particular “inflammation” prone body response to sluggish metabolism. The born again Vidya is chirpy and cheerful and fans are going to see a lot more of the new Vidya.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.