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How Vidya Balan Lost And Won
Vidya Balan struck Bollywood like a tornado in Parineeta having debuted in 2003 with a Bengali film Bhale Thaco …this South Indian star raved by audiences for her acting and beauty struck a chord. Another Hema, Rekha, Padmini, Vyjayantimala? Vidya has her unique magnetism and left behind her signature in every role. Then it happened …actually it had been building up kilo by kilo …her weight gain overshadowed all else. Though she faced body shaming with determination, even as she claimed that she had overwhelming hormonal issues. But in a super charged fashion and style world where the Manish Malhotras and Tarun Tahilianis who designed for super trim beauties, Vidya had to regain her trim figure. And you know how she lost weight, leading to OMG gasps and wonderment? As stylishly as she handled an on stage fall, oops moment while performing a dance number with Madhuri Dixit for the promo of Bhool Bhulaiya 3. Even as Vidya performed intricate Bharata Natyam steps, she just fell…and raised herself stylishly and carried on, almost as if it was a dance move. Vidya now basks in admiration for her weight loss which was through the diet change that she credits — Anura, a health center that helped her to identify her particular “inflammation” prone body response to sluggish metabolism. The born again Vidya is chirpy and cheerful and fans are going to see a lot more of the new Vidya.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”