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Zoho
Zoho Enters Rural Kerala, To Replicate Tamil Nadu Model
Sridhar Vembu, the business visionary who set up the multi-billion dollar Zoho Corporation at Tenkasi in Tamil Nadu, plans to replicate the model in rural Kerala. Vembu proposes to set up Zoho Corporation’s R&D centre at Kottarakarain, Kollam, 65 km from Thiruvananthapuram. The unit, which has the blessings of the Kerala government, will provide jobs for 1000 people. Vembu had only one condition to set up the unit in Kerala, when Kerala’s  officials approached him,  “Find a leader to head the operations”, according to Anoop Ambika, CEO, Kerala Start-Up Mission (KSUM). And KSUM was looking to persuade Dr Jayaraj Poroor, Zoho’s former research head who is now an academician, to head the project. In Tenkasi, Zoho converted what was once a nondescript fruit pulp manufacturing unit, into a tech centre par excellence on the world map. Vembu wanted to debunk the idea that location plays an important part in the success of a company. According to Anoop Ambika, once the project takes off, it will not only bring technology and jobs to the local talent pool but also put Kerala on the technology map.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”