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Has Election Fever Divided Tollywood Over Film Releases?
The election fever seems to have divided Tollywood over movie release dates. The next 60 days will see intense polling activities across West Bengal but some of the Tollywood producers-directors are not worried about it; they feel it will not affect the footfalls. The much-awaited Bengali film Mirza by Ankush Hazra of one of the top mainstream actors will stick to its pre-declared Eid release date of April 10. Ankush pointed out that the film gets 10 days before the first phase of the election which starts on April 19. He further added that the response to the film will be known in the first week itself hence polling will not affect the release. Echoing similar views, director duo Shiboprasad Mukherjee-Nandita Roy’s new venture Amar Boss which will see the comeback of veteran actress Raakhee Gulzar in Bengali after almost 20 years. Shibu is targeting the month of May for the release. The confident director mentioned that his previous releases such as Ramdhanu was released during 2014 polls and Kantha in 2019 elections and both were superhits hence he sees no reason to fear. National-award winning director Srijit Mukherji’s much awaited movie Padatik, a tribute to masterclass director Mrinal Sen on his birth centenary is slated to release on May 14. Producer Firdousul Hasan is unwilling to back down with the release date since maximum moviegoers are not workers from political parties. But some are not taking chances. Like Superstar Jeet, his movie Boomerang’s release has been pushed from May to June 7 release. Similarly, actor director Arna Mukhopadhyay’s movie Athoi has shifted the release from April to June.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”