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It's Maaya's World At The WTA 125 L&T Mumbai Open
Tennis buffs were happy to read the bold and interesting catchline — Larsen & Toubro: Celebrating Excellence in Women’s Tennis — at the tennis courts of South Mumbai’s sports-minded Cricket Club of India (CCI). India and the world’s top engineering, construction and manufacturing company, was the title sponsor, for the fourth year, of the “LT Mumbai Open” which is a Women’s Tennis Association’s (WTA) category 125 professional tournament that draws budding and experienced international players who aim for the 125 WTA points and move up the world rankings. The tournament also helps promising Indian players who are not among the top notch get a “wildcard” entry into the qualifiers and the main draw. The CCI was a superb venue for the event, but the week-long tournament — revived after six years — enabled a rookie Indian junior, Maaya Rajeshwarann Revathi to cut her teeth in the big league and make a terrific impact. Thanks to the L&T, CCI and the Tournament Director, Sunder Iyer, four Indians — Ankita Raina, Shrivalli Bhamidipaty, Vaishnavi Adkar and Sahaja Yamalapalli — got a wildcard entry into the main draw of 32, and Maaya and Akanksha Nitture for the qualifier. But the young lass who impressed the most was the 15-year old from Coimbatore, Maaya who won two qualifier rounds and three main draw rounds to enter the semi-finals to be assured of 49 WTA points to enter the WTA world ranking list. She also earned a prize money of $ 5300. The week ending February 9 turned out to be path breaking for Maaya who trains at the Rafa Nadal Tennis Academy in Spain. Tennis needs more corporate patronage, just like the L&T ‘s support for the Mumbai Open.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”