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Tesla’s Secret Sauce, Tickling The Palate Of Indian Techies
Imagine being 22, and working as an intern at Tesla’s Palo Alto facility and getting Indian food fix every day. For intern Surya Krishna from south India that by itself is a high point. When the company chose Dosa by DOSA , co-founded by Anjan Mitra and Emily Gilels whose passion for “sharing the cultural and culinary diversity of India with the world “ brought Emily the Michelin rating, the Tesla employees lucked out. DOSA was founded in San Francisco in 2005, inspired by the savory, fermented South Indian dosa. Over the years, DOSA grew to four Bay Area restaurants with 12 consecutive years of Michelin awards under its belt. Dosa by DOSA was later founded in 2017 to share the brand’s favorite, regionally-inspired food and beverages with the rest of America. It is easily the best in terms of convenience. Indian techie invasion brought a tandem culinary revolution to the Bay Area workplace. A global desi thrives anywhere, but his desi cravings for home style food is now on a global footing. Dosa by DOSA which marries Indian flavours and food with revolutionary packaging, logistics and promotion has made the brand a runaway success. Tesla is the pioneer on the cusp of an energy revolution. Partnering with Dosa by DOSA, Tesla has captivated techies decoding the algorithm…the way to their head is through good spicy Indian food.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”