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New Music Sensation From The South, Anirudh Ravichander
Even as Rajini’s Jailer opening song, Kaavaalaa has set the internet and fans on fire, Anirudh Ravichander, the music director is going places in just 11 years. After his notable success in South films, his very first song Vanda Idam he has created for Shah Rukh Khan’s Jawan, to be released on September 7 in Hindi, Tamil and Telugu is expected to be a rage. The Hindi version of the song is titled “Zinda Banda“, apt for Anirudh whose music is now a rage in Kollywood, Bollywood. His infectious tunes are converted into visual treat videos that titillate and tease the senses. Tamannaah’s Kaavaalaa dance stoked collective frenzy. It helped that Tamanna and her Lust Stories 2 had already broken OTT records. Anirudh known as ‘single haddi’ when he came to films is fast turning into a music director of substance with successive hits. For added measure, this nephew of Rajinikanth is making more news in the industry. Director Shankar who journeyed with AR Rahman for over 20 years has now shifted his loyalty to Anirudh, signed him up for Indian 2.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.