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Tamil Music Director Anirudh Has Arrived With ‘King’ Khan
Shahrukh Khan’s King is waiting to break the box office and music systems of the young and restless…and along with King Khan’s magic, young music director, the 35-year old Anirudh Ravichander is all set for a sound blast. Having set music for Khan’s blockbuster Jawan for which Anirudh walked away with Rs 10 crore. His line-up of superstars, Shah Rukh, Rajinikanth, Allu Arjun, Nani, Vijay is the envy of many established music directors. Anirudh’s signature tunes started with ‘Why this Kolaveri’ sung by Dhanush in 2012. Anirudh is a rare challenge to maestro Ilaiyaraaja right on top of the pyramid and AR Rahman the Oscar holder for music with melodies that have endured. Once Anirudh asked ARR, “Sir which star is your inspiration…Superstar Rajini of course, he said. Anirudh from Rajinikanth’s family, grinned. With so much name and fame, this young man has not let complacence go to his head. He is popular with every production house and is an acknowledged team player. “My team is very alert…even at 50%, they want higher reaches. My instinct follows them,” AR Rahman once told him, “Ani, include more classical North Indian and South Indian ragas for longevity.” Whatever his choice of ragas or beats, he holds the unique record on Spotify for 13 billion streams by an Indian music artist. This hugely popular man is of course chased ..by female fans. His short dalliance with singer actor Andrea Jeremiah spread like wildfire. But it was not encouraged as he hails from a conservative Iyengar family. This young King of music is the perfect foil for a salt and pepper look for King Khan’s gangster film. Anirudh is ready to make the King, who has been there, seen it all, dance to his tunes.
SRK anirudh
New Music Sensation From The South, Anirudh Ravichander
Even as Rajini’s Jailer opening song, Kaavaalaa has set the internet and fans on fire, Anirudh Ravichander, the music director is going places in just 11 years. After his notable success in South films, his very first song Vanda Idam he has created for Shah Rukh Khan’s Jawan, to be released on September 7 in Hindi, Tamil and Telugu is expected to be a rage. The Hindi version of the song is titled “Zinda Banda“, apt for Anirudh whose music is now a rage in Kollywood, Bollywood. His infectious tunes are converted into visual treat videos that titillate and tease the senses. Tamannaah’s Kaavaalaa dance stoked collective frenzy. It helped that Tamanna and her Lust Stories 2 had already broken OTT records. Anirudh known as ‘single haddi’ when he came to films is fast turning into a music director of substance with successive hits. For added measure, this nephew of Rajinikanth is making more news in the industry. Director Shankar who journeyed with AR Rahman for over 20 years has now shifted his loyalty to Anirudh, signed him up for Indian 2.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”