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Dirty Picture: Star Rivalry Intensifies During Film Releases
Will the ego clash destroy the fate of the two Big Diwali releases this year? So it seems. Singham Again, directed by Rohit Shetty, a multi-starrer starring Ajay Devgn, Ranveer Singh, Akshay Kumar has been dragged to the Competition Commission of India (CCI) for unfair business practice by the producers of Bhool Bhulaiyaa 3 alleging that they are not being allowed to take single screen as Singham Again producers have booked all screens. Bhool Bhulaiyaa 3 directed by Aneez Bazmee has also got a good star cast comprising Kartik Aaryan,Vidya Balan, Madhuri Dixit and Triptii Dimri. It may be recalled that Ajay Devgn had dragged Shah Rukh Khan to CCI for unfair business practices during the release of his movie Son of Sardar which coincided with SRK’s Jab Tak Hain Jaan. Even then it was a Diwali clash. Here one can’t help but talk about Om Shanti Om which was released on Diwali along with Sanjay Leela Bhansali’s Saawariya. The clash between two titans almost sacrificed the careers of two newcomers Ranbir Kapoor and Sonam Kapoor; it had Salman Khan who wasn’t on good terms with SRK. Similarly, SRK and Rakesh Roshan were locked in a release battle during the release of Kaabil and Raees and both films suffered. Both Shah Rukh and Hrithik Roshan have a history as when the latter became a superstar with Kaho Na Pyar Hai and SRK’s Phir Bhi Dil Hai Hindustani flopped. Critics were talking about Hrithik replacing SRK. At that point in time SRK cleverly used a Pepsi Ad to mock Hrithik’s super star status.  

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”