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IndiGo’s Manchester-Mumbai Direct Flight To Be A Game Changer
Pieter Elbers, CEO of IndiGo, one of the fastest-growing airlines in the world, has chalked up plans to enter 10 new destinations including four domestic locations in India. UK’s Manchester and Amsterdam are the first two cities identified by IndiGo to start direct flights thus paving the way to enter the European market. Elbers is confident that by 2030 IndiGo global ranking will change, and it will not be labelled as LCC in the European market. He doesn’t see any conflict with its code-sharing partner airlines. Elbers also put to rest the rumours by stating that the direct flight to Manchester will depart/arrive from Chhatrapati Shivaji International Airport, Andheri. Yes, IndiGo has a huge hub at the second airport coming at Panvel, Navi Mumbai. The reason for sticking to the city airport is because the new airport as of now lacks adequate connectivity.  Meanwhile the Indian diaspora is very happy with IndiGo’s direct flights connecting Mumbai and Manchester.  Direct flight is an economic booster as it will save time and money. A study indicates an extra £11.8 mn a year will be spent by additional Indian visitors to the region as a result of the three-times-a-week service between Manchester. Experts say cost, time, and productivity savings worth £9 mn a year will be unlocked. About 234,000 people travel from Manchester airport’s catchment to Mumbai every year. Roughly 70,000 of them flew via Manchester. It is estimated that the new route will increase the overall number of people who travel between Manchester and Mumbai by 21,000 per year.  

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.