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Do Good Looks Matter In Bollywood?
Historically, audiences went to the theatres to see stars for their looks. Rewind to 60s, 70s, 80s and you will see all Bollywood actors were handsome, good looking, macho. Dharmendra, Rajesh Khanna, Shashi Kapoor, Vinod Khanna to name a few. In the case of actresses it was their ravishing beauty, the dream girl of every man. Sadhana, Saira Banu, Hema Malini, Rekha, Madhuri Dixit and Dimple Kapadia. Chocolate heroes and dream girls were synonymous with Bollywood. It was only in the art cinema that looks were secondary – Amol Palekar, Shabana Azmi, Naseeruddin Shah. The advent of hinterland cinema brought the ordinary looking boy and girl center stage. Says a Bollywood’s senior casting director, “Those days of having a conventionally good looking actor are gone. If you see most of the actors today who are doing well especially on the OTT are far from being that.” Today the audience is more open to looking at realistic characters whom they can connect, relate and identify with. Today being a good actor is far more important than good looks. “Acting and talents are the first two criteria of casting today, if the actor is good looking then it’s an added advantage,” says the casting director. Hrithik Roshan called the Greek God did not mind to wear brown make up for Super 30. If you look at OTT stars — Manoj Bajpayee, Nawazuddin Siddiqui, Jitendra Kumar, Pankaj Mishra –then it is clear today acting matters not looks. Powered by: IDFC First Bank

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.