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All Eyes On ‘The Family Man’ Directors’ New OTT Series ‘Farzi’?
Covid-19 pandemic and lockdown have hit the fortunes of several lines of businesses. But some businesses have got a leg-up too. A case in point is OTT.  In India, during lockdown we have been entertained by superlative themes and extraordinary Indian creativity via various web series like Delhi Crime, Mirzapur, Panchayat to name a few. Netflix and Amazon, the pioneers who brought entertainment to homes, have garnered a binge audience for their serials and films. Now, Amazon Prime Video is all set to bring the 8-episode ‘Farzi’ from February 10 onwards. It is directed by Raj Nidimoru and Krishna DK of ‘The Family Man’ fame which brought international acclaim to Manoj Bajpayee and Samantha Prabhu. The creators of Farzi, D 2 K Films are ready with a sizzling star cast of Vijay Sethupathi from Kollywood and Shahid Kapoor from Bollywood, Raashi Khanna, Kay Kay Menon, Regina Cassandra, Zakir Hussain, Bhuvan Arora, Amol Palekar, and Kubbra Sait. Raj and DK have set their story in the middle class milieu /ethos of middling everything, soaked in comedy. The talented twins claim that Farzi will truly reflect the sweat and slick creativity of this team and make it binge worthy.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.