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Amazon Prime Temporarily Pauses Shooting Of Soundarya Rajinikanth’s Web Series
Candidly speaking, it’s a hard to follow act for the children of cinematic Icons…especially if you are the progeny of global icon, superstar Rajinikanth. His daughters Aishwarya and Soundarya have been under the constant filmi microscope of public view. The sisters have lived through rocky lives –both personal and professional. Both have tried their hand at cinema production and direction. With a few films produced and directed by her, much was expected of Aishwarya’s recent film Lal Salaam with a bespoke cameo by Rajinikanth himself. Lal Salaam did not do well at the box office. Other sister Soundarya is still smarting with the huge financial loss of her films Kochadayan and Goa. For 10 years she stayed away from the filmi world. Then Amazon Prime’s web series, Gangs Kuruthi Punal came her way as producer, an opportunity she must have coveted. But midway through the shoot in Puducherry, things started going south, and it overshot the budget. Her director Nova came in for criticism and things turned sour with him being blamed for not having better control. With Sathyaraj and Nasser heading the series, the production could have succeeded but when the money flow was stopped, Soundarya was cornered once again. Then came the announcement by Amazon Prime that a course correction would be in order. Can Soundaraya salvage the series?

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.