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Amazon Prime Temporarily Pauses Shooting Of Soundarya Rajinikanth’s Web Series
[the_ad id=”6763″] Candidly speaking, it’s a hard to follow act for the children of cinematic Icons…especially if you are the progeny of global icon, superstar Rajinikanth. His daughters Aishwarya and Soundarya have been under the constant filmi microscope of public view. The sisters have lived through rocky lives –both personal and professional. Both have tried their hand at cinema production and direction. With a few films produced and directed by her, much was expected of Aishwarya’s recent film Lal Salaam with a bespoke cameo by Rajinikanth himself. Lal Salaam did not do well at the box office. Other sister Soundarya is still smarting with the huge financial loss of her films Kochadayan and Goa. For 10 years she stayed away from the filmi world. Then Amazon Prime’s web series, Gangs Kuruthi Punal came her way as producer, an opportunity she must have coveted. But midway through the shoot in Puducherry, things started going south, and it overshot the budget. Her director Nova came in for criticism and things turned sour with him being blamed for not having better control. With Sathyaraj and Nasser heading the series, the production could have succeeded but when the money flow was stopped, Soundarya was cornered once again. Then came the announcement by Amazon Prime that a course correction would be in order. Can Soundaraya salvage the series?

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”