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Is The Oft Admired Kollywood Formula Failing?
Suddenly Kollywood is facing an existential crisis after its 2024 stocktaking. A Telugu sequel, Pushpa 2 hauled in Rs 1500 crore in just a few weeks. But Kollywood is shell shocked and stunned by the math –it trotted up Rs 1,000 crore loss in 2024. Where did it go wrong? Of 241 films released, 223 were either flops or performed badly. Even as Malayalam films faced Rs 700 crore loss, Kollywood could reap only Rs 2,000 crore. Of its repertoire, 18 films satisfied big outlays and stars … Amaran, GOAT, Meiyazhagan, Aranmanai 4 and a few more. 186 small and medium budgets like Demonte Colony 2, Romeo, Andhagan, Vaazha, Lubber Pandu and Pechi did good business on modest outlays. Tamil Film Producers Council Secretary, K Rajan said “Of the 241 films released in 2024, only 7% have brought cheer to the producers and all other stakeholders. We need quality films backed by strong scripts and stories”.  Looks like the much celebrated Kollywood factory seems to be facing a creativity hiatus. Can’t blame fickle audiences and non performing cast who earn astronomical remuneration. Actually, there are many conflicting pulls…OTT, attention deficit, lack of time to watch a film unravel for 2-plus hours, and myriad other digital distractions. Time to change according to the ecosystem. Nayakan, Thalapathi, Thillana Mohanambal, Sankarabharanam, Thevar Magan and past film hits underscore the creativity of Kollywood to give gripping films. Will Kollywood reinvent itself?  
ajith bond
With Thalapathy Vijay Out Of The Way, Ajith Could Be The Lone Superstar In Kollywood
For Tamils, Pongal is the height of inviting prosperity into homes. It is also the time when wallets are thrown open generously for entertainment, especially movies. So along with the controversial Jallikattu (Bull taming), families eagerly await new film releases. This Pongal Ajith Kumar and his much delayed Vidaamuyarchi is the film that all his adoring fans are eagerly waiting for. Already, much news was aired about Ajith’s illness, the stop-start shooting schedules in Azerbaijan and the many challenges that director Magizh Thirumeni had to face in completing this film. With the ravishing Trisha as his co-star, recent first look pictures have been praised sky high…Arjun, and Regina Cassandra are also in the film which has been already snapped up by Netflix after its cinema run. At November end, Lyca Productions aired a silent teaser video, in which a trim, suited and booted Ajith and a slim and svelte Trisha hit the high notes, hand in hand. With his overwhelming competitor, Vijay out of the film world, the often acrimonious and acerbic competition for biggest following of both, no longer exists. Yes, outsider Sivakarthikeyan has gained huge strides after his rocking performance in Amaran and Ajith could be back again on that treadmill. But Ajit has a unique fan following for his suave looks, underplayed roles and a sophisticated aura no other South star has touched. Suddenly, out of the blue, director Aadik Ravichandran aired some first looks of another Ajith film, Good, Bad and Ugly. Serendipity…cheap copy of that classic Clint Eastwood cult spaghetti Western?  Can Ajith pull off a hit with this and make it a double treat for Pongal?
kanguva amaran
Strange Request: Tamil Film Producers Seek Gag Order On Film Reviews For The First Three Days After Release
The latest petition from the Tamil Film Producers’ Association, is perplexing. Justice S Sounthar refused to grant an interim stay adding that film criticisms are part of freedom of speech and expression that cannot be curtailed. It’s not hard to delve into why this gag order is sought legally. The recent disaster of Kanguva at the box office is probably the reason for this drastic demand. High stakes and high jinx political grandstanding. The sop…journos are invited for a press show before the release either in a preview theatre or regular ones. And the press note gives the synopsis, star cast etc. The reviews in print or digital are read by people who decide — given today’s looming OTT presence — whether they want to see it or wait for a week or two. …it seems most decide to wait. Amaran is yet to debut on OTT….5th December after much demand. Because the film is still running to decent shows not managed by incentives Amaran came quietly with a feel good heart touching theme all could relate to. Kanguva thundered “Audience will lap it up. Open mouthed”. We rest our case.
Amaran
Amaran’s Impressive First Day Collection Raises Kamal Haasan’s Emotional Quotient
It’s a tricky tightrope walk when a true life event and sacrifice is transferred on to the medium of cinema … .the creation has to more than match the extraordinary bravery of an army Major, his supreme sacrifice and the family’s sorrow filled pride in him. Kamal Haasan and his Raaj Kamal Films International production house has hit the high emotional spot with Sivakarthikeyan as Amaran. The film, applauded by both audience and critics, raked in Rs 42.3 crore worldwide on Day One. And deservingly. Amaran is the rendition of late Major Mukund Varadarajan leading the Rajasthan Rifles in Shopian, who fell to terrorist bullets while defending his team and the country –he was just 31. Even as people exited the cinemas, many were shedding tears and paying heartfelt emotional salaams to this brave son of India. Rajkumar Periasamy, trained in the creative environs of Kamal’s cinema, has done faithful research on the life of Major Mukund, and created his character for compelling screen performances. Sivakarthikeyan, according to Kamal has raised himself to a new cinematic level that is bound to leapfrog his status as an actor. But it is Sai Pallavi, as the hero’s wife Indu Rebecca who has garnered equal admiration as the “iron” army wife who does not shed tears of weakness but carries her head high, saluting her husband’s bravery. Good cinema is still appreciated amidst the cacophony and glitz of mindless offerings aimed at padding up jaded stars.
bloody beggar_Bhaskar
Kollywood’s Impressive Lineup This Diwali, Which Film Will Gain The Most?
Kollywood has set the trend for many traditions, especially festivals. Diwali tops the list for the Tamilian film buff — crack of dawn oil baths, new clothes finery, gorging on  sweets and savoury, crackers, and of course a must see “film”. Producers too play by this unstoppable sentiment and release their movies on Diwali Day with great expectations about audience storming cinemas and opening their wallets. This year’s line up — Amaran, Brother, Bloody Beggar and Lucky Baskhar are all set to sashay sassily on the ramp and raise hopes for which film gains the most …money wise. Starring Sivakarthikeyan and Sai Pallavi Amaran produced by Kamal Haasan and Sony Pictures International, directed by Rajkumar Periasamy has raised the expectations bar.  Jeyam Ravi has not had much cinematic popularity to talk about after Ponniyin Selvan.  His movie Brother directed by M Rajesh is touted as an all-round entertainer with comedy heading the mix…Harris Jeyaraj has scored the hit number Makkamishi. In the case of Bloody Beggar, an entertainer that hinges on a poor man as an impersonator in a rich man’s mansion. It is backed by Nelson the director of Jailer who has trusted his assistant M Sivabalan to bring the best of acting talent from Kavin seen as the millennial favourite. Perhaps all three films are at best seen as counterfoils to Dulquer Salmaan’s Lucky Baskhar, a Telugu film that has quickly turned out pan India in Tamil, Malayalam and Hindi. Vaathi fame director Venkat Atluri has directed this film as a period piece.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.