cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
madrasi camp
3 cm
vaibhav S
Mamata_036
dino rain
sitare housefull
Sidda_Hari
MBRajesh
thug life
ajit_020
SaVs Ind
Centurion Has Sounded The Alarm Bells For India At Cape Town!
From the high hopes of winning the first-ever Test series in South Africa to finding ways to level the series is a massive change in perception of the team that was beaten hollow in the first Test of the Freedom Series at the lovely Centurion venue. Even after 30 years of coming here Indian batters are groping in the dark, clueless as to what’s coming at them from a champion operator Kagiso Rabada with the new ball and tyros trying to make their mark in their first Test. Rohit Sharma did not find the elevation of a pull shot in the first hour of the first morning when the home team challenged his team to face its pace battery.  And in the second innings was hoodwinked off the surface, and became a sort of bunny to the slenderly built practitioner of fast bowling Rabada — drawing comparisons with the likes of Allan Donald and Dale Steyn. Sharma who has carved a niche for himself in white-ball formats doesn’t have anything to show for in Test appearances in these parts. Cape Town in a few days, will give him two more chances, but more importantly, the team has to redeem itself against a team that has the power to do an encore. South Africa is keen and eager to hold on to the undefeated record.  Its coach Shukri Conrad said it aloud at the press conference. 

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.