cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
odis
BJP
Narvekar
Nirmala
sasikala_004
Untitled design_20260313_160343_0000
Untitled design_20260313_160232_0000
Bjp bengal
vijay pawan
Mamata tribal
nag_Shobhita
Now, Celebrity Weddings Shot As Films For Eager Audience
December 4th is a red letter day for the Hyderabadi glitterati. Nag Chaitanya and Shobhita Dhulipala are to solemnise their marriage at a lavish ceremony to be held at the Annapoorna Studios, the Akkineni family’s heritage studio named after the late Akkineni Nageswara Rao’s wife. Sentiment, scale, spend and super social event to mark this second wedding of 38-year old Nag Chaitanya, divorced from Samantha Ruth Prabhu in 2021. The talk is that 32-year old Shobitha has been gifted specially woven Kanjivaram saree and choli in gold lace and stunning jewellery befitting the Akkineni family. The ceremony is to run over 8 hours. The big buzz is that this gala event’s filming and exhibition rights have been sold to Netflix for Rs 50 crore! Rings a bell? Nayanthara and Vignesh Sivan’s wedding event and its OTT telecast. Even as the camera greedily laps up the stunning costumes and staggering jewellery on display, the long line of filmi invitees waiting to pose in their boast worthy bling are on view. And OTT streamers have their own original edited content. And the families earn back the money spent on the weddings. Business Schools have yet to teach this ROI. The only troubling thought …after all this, why are divorces taking place so often? Even as Nag Chaitanya and Shobitha Dhulipala soon to be streamed wedding events are making news, Dhanush and Aishwarya Rajinikanth are given the family court’s verdict. Divorced.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”