cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Rafiq Ahmed
mamata bow
samsung labour
kishore tiwari
dhananjay_002
icc ind
icc champions trophy
jindal fadnavis
kerala cm
tvk vijay
nag_Shobhita
Now, Celebrity Weddings Shot As Films For Eager Audience
December 4th is a red letter day for the Hyderabadi glitterati. Nag Chaitanya and Shobhita Dhulipala are to solemnise their marriage at a lavish ceremony to be held at the Annapoorna Studios, the Akkineni family’s heritage studio named after the late Akkineni Nageswara Rao’s wife. Sentiment, scale, spend and super social event to mark this second wedding of 38-year old Nag Chaitanya, divorced from Samantha Ruth Prabhu in 2021. The talk is that 32-year old Shobitha has been gifted specially woven Kanjivaram saree and choli in gold lace and stunning jewellery befitting the Akkineni family. The ceremony is to run over 8 hours. The big buzz is that this gala event’s filming and exhibition rights have been sold to Netflix for Rs 50 crore! Rings a bell? Nayanthara and Vignesh Sivan’s wedding event and its OTT telecast. Even as the camera greedily laps up the stunning costumes and staggering jewellery on display, the long line of filmi invitees waiting to pose in their boast worthy bling are on view. And OTT streamers have their own original edited content. And the families earn back the money spent on the weddings. Business Schools have yet to teach this ROI. The only troubling thought …after all this, why are divorces taking place so often? Even as Nag Chaitanya and Shobitha Dhulipala soon to be streamed wedding events are making news, Dhanush and Aishwarya Rajinikanth are given the family court’s verdict. Divorced.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.