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Can Sivakarthikeyan Fill The Space Left Vacant By Vijay And Ajith?
It was the audio launch of the just released Sivakarthikeyan film Madharaasi. No point in asking why this title (time was when all south of the Vindhyas were Madrasis often parodied by comedian Mehmood). Sivakarthikeyan did not need aide memoirs or pre coded script to grip audience attention …his TV anchor days experience seamlessly slipped into his hero status on stage. He was all praise for director AR Murugadoss (ARM) and the hit films Deena, Ramana, Ghazni and Thuppakki ..headlined by Thala Ajith, Suriya, Vijay  and late Vijayakanth, …each one moulded by ARM to portray powerful roles and make hit films. SK’s praise for the ARM acting method was not stage “feel good” acclaim. The vacancy left by Vijay (riding into politics) and Thala Ajith (adrenaline amped up race cars) were waiting to be filled. Naturally, SK, the romantic comedian hero, has set his sights on an action hero mould …how Madharaasi will catapult him to this fighter mode depends on how powerful his transition is …his Amaran was praised as a classic.  Madharaasi’s story is about guns brought in containers to be stored in a factory for future mayhem in TN. This danger needs a suicidal hero to put his life on the line. “I took steroids to replicate an intense craze driven look.” This simple Simon who talks without rancour recalls his struggling aspiring days …even water wouldn’t be given for those who knock on film doors. Today, they ask me Sir , some juice, cake? I have Tamannaah to my left and Samantha on my right…a distraction when I failed to notice Dhanush in the front row. SK has now overtaken his finder, Dhanush. Is SK destined to ride the crest of cinema without borders?
GBU
Will It Be Good, Bad Or Ugly For Thala Ajith?
The late sixties Western movie, The Good, The Bad And The Ugly starring Clint Eastwood, Eli Wallach and Lee Van Cleef made it into a cult classic. Can Tamil movie’s popular star Ajith repeat this style and panache? Already Tamil media is referring to his just released movie Good Bad Ugly as GBU. As always there was the usual Ajith fan mania, with music, drums and fan craze. Pre bookings were full and frenetic. Imagine a minister from the DMK government in Tuticorin cutting a cake and celebrating in the cinema hall with her throng of followers. Yes, that’s right…Geetha Jeevan, minister for Social Welfare and Women Empowerment, celebrated Ajith’s film in style. Aadik Ravichandran directed Good Bad Ugly has Trisha, Arjun Das and Prasanna in supporting roles with GV Prakash scoring the music. Ajith films for years had pure Tamil titles like Paramasivan, Kreedam, Valimai, Vidaamuyarchi, Nerkonda Paarvai, Thunivu. Red in 2002 was the only film not titled in Tamil. Now, after a gap of 23 years, Thala has a film titled stylishly in English. There is an interesting story behind this…director Aadik had started shooting, yet had not found a catchy title. Ajith casually asked him what’s movie’s title? The director told him, I am really fishing around for one but all that I can say is the film has three episodes. Pat came Ajith’s response…why not Good Bad and Ugly? It is still too early to judge the movie as Good, Bad or even Ugly but for Ajith’s fans he film’s logic or creative excellence does not matter. For them seeing Thala on the screen is enough especially as they feared that his second profession, car racing would put paid to his filmi career.
dhanush film
Kollywood's February Conundrum, Small Budget Movies Vie For A Place
In South India, February is definitely a lean month for movie releases. Especially after big releases during Pongal week and Republic Day. However, this Pongal had few releases, especially films starring the big sharks…Vijay busy with his political outfit. Ajith racing formula cars. So, the shortest month with the leanest audience has inspired some avant garde films, made on shoestring budgets and rubber bands has surprisingly drawn the millennium kid viewers. Dhanush has bravely directed his home production film, Nilavuku En Mel Ennadi Kobam…this long title has been accordion-pleated into an origami NEEK. Dhanush has introduced a total cast of newbies especially his nephew Pavish. Oh, we must mention that Dhanush’s older son Yatra has collaborated in the lyrics. Dhanush has motivated the audience to encourage these newcomers. But the real surprise is Dragon which has drawn much appreciation for the performance of hero Pradeep Ranganathan under the gripping direction of Ashwath Marimuthu. The film raises many questions about the GenNext rebellion and “couldn’t care less” attitude. Ranganathan is bound to go places. Bad Girl has already made news by its theme of a teenager discovering the nuances of hormones and sex. It has been panned for its racist, class divide …such bordering on erotic does not need a lean month to bring in voyeurs. Ramam Raghavam is probably a film to think about that may appeal with Samuthirakani as the pivot father who wants to mould his son is a story that may resonate with every generation. The filmi cauldron has to dip into time-tested formulae…love, rejection, conflict, resolution, compromise and aspirations. With tight budgets, it’s brave of such productions to risk their all on unique stories and hope to hit that pot of gold. 
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Fan Clubs In Kollywood Are Going Crazy, Engaging In Fisticuffs
The silent war for supremacy claims between Rajini and Vijay’s fans has been smouldering for a few years now. Vijay has conquered that top slot in box office status which Rajini and Kamal shared. Who is the highest paid actor is the bone of contention…obviously the commercial success of Vijay’s formula padded high-octane films is hard to ignore, harder not to acknowledge it. Recently, it took an ugly turn when the X (formerly Twitter) handle of Rajini fan clubs carried an unsavoury threat to Vijay. The plan was to chuck rotten eggs at Vijay in his political meetings. The rotten eggs were to be sourced at bulk rates from Namakkal. This audio caused a major flutter and Rajini’s PR mouthpiece condemned the plan. “A genuine fan of our Thalaivar would never think of such base actions. Mutual respect for fans is what we profess. Don’t make cinema a divisive force”. Another distasteful event had preceded this one on February 7 when Ajith’s long-awaited Vidaamuyarchi hit the screens. Suddenly at the Nellai’s Ram theatre, a bunch of diehard Vijay fans and newly minted party acolytes came, waving TVK flags and matching swag to impress the crowd about their leader. A few Ajith fans caught hold of the enthusiasts and thrashed them, saying you want to watch a movie, do so without pomp and flag fare. Even when celebrity stars don’t resort to cheap publicity, the fan clubs bring a bad reputation. And when cine glitz transforms into politics, the stakes are higher. 
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What Makes Tamil Film Hero Ajith Tick?
Ajith Kumar, Tamil films gentle hero, is often praised for his courteous behaviour and helpful nature; he will help any needy person in the film world. Even when the competitive race between him and superstar Vijay heated up, raising the stakes for the most bankable, he kept his cool and did not resort to cheap gimmicks for publicity. In fact, his huge fan following gave him the sobriquet, Thala, a leader worthy of worship. The scripts he chose reflected his humane attitude and realistic expectations in the world of make believe. Even though his film Vidaamuyarchi was much delayed, Ajith believed in his director Magizh Thirumeni’s ability to bring the film to the cinemas. And February 6 will showcase this Ajith-Trisha starrer. No wonder Thirumeni at an event in Kochi to release the teaser of Mohanlal’s film Lucifer’s sequel said, “I am fortunate to be yet another person in need of help at the right time. Proud to say that Ajith held my hand and believed in my skill”.  But what Regina Cassandra, a co-star of Ajith says is even more commendable. She says Ajith is a doer not a talker and does everything that has an impact. Unlike Vijay, he abhors politics. He has passion for car racing and his team won third place at the popular 24H Dubai 2025. A man with military discipline was recently awarded the Padma Bhushan.
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With Thalapathy Vijay Out Of The Way, Ajith Could Be The Lone Superstar In Kollywood
For Tamils, Pongal is the height of inviting prosperity into homes. It is also the time when wallets are thrown open generously for entertainment, especially movies. So along with the controversial Jallikattu (Bull taming), families eagerly await new film releases. This Pongal Ajith Kumar and his much delayed Vidaamuyarchi is the film that all his adoring fans are eagerly waiting for. Already, much news was aired about Ajith’s illness, the stop-start shooting schedules in Azerbaijan and the many challenges that director Magizh Thirumeni had to face in completing this film. With the ravishing Trisha as his co-star, recent first look pictures have been praised sky high…Arjun, and Regina Cassandra are also in the film which has been already snapped up by Netflix after its cinema run. At November end, Lyca Productions aired a silent teaser video, in which a trim, suited and booted Ajith and a slim and svelte Trisha hit the high notes, hand in hand. With his overwhelming competitor, Vijay out of the film world, the often acrimonious and acerbic competition for biggest following of both, no longer exists. Yes, outsider Sivakarthikeyan has gained huge strides after his rocking performance in Amaran and Ajith could be back again on that treadmill. But Ajit has a unique fan following for his suave looks, underplayed roles and a sophisticated aura no other South star has touched. Suddenly, out of the blue, director Aadik Ravichandran aired some first looks of another Ajith film, Good, Bad and Ugly. Serendipity…cheap copy of that classic Clint Eastwood cult spaghetti Western?  Can Ajith pull off a hit with this and make it a double treat for Pongal?
thangalam revolver maharaja
Netflix Flexes Movie Muscle With Surfeit Of New Releases For 2024
[the_ad id=”14101″] Recently, Netflix disclosed its first ever entertainment audit with most details ever for any streaming service. It just didn’t happen because the service suddenly felt it had to share its eyeballs count and trail with viewers and other stakeholders. The trigger was the conflict that erupted between Hollywood labour unions and content originators who demanded more compensation. Netflix decided to go public with what its viewers watched and wanted, which succeeded most and which global entertainment industry could shore up Netflix growth. 55%accounted for original shows and 45% for other producers who used the platform. The Night Manager was voted the most watched show. No desi show made the list. Sure enough Netflix has now spiced up its act in more ways– the line-up of new Tamil and Telugu movies has made its Indian viewers gasp. Imagine the feverish anticipation for Magizh Thirumeni’s Vidaa Muyarchi with Ajith in your sitting room, Director S Shankar unravelling Kamal Haasan’s Indian 2, Director Pa. Ranjith called the thrill shots for Vikram’s spectacular gold rush saga Thangalan, Sivakarthikeyan SK 21, and that Johnny come lately Vijay Sethupathi in Maharaja. The female showstoppers were not far behind. Keerti Suresh is slated to come into your homes as Dream Warrior and Revolver. Even as Bollywood tanked, Tamil and Telugu films were on a roll. Now with 2023 a comeback year for Bollywood, Tamil and Telugu story writers and producers are all set to cater to more esoteric choices.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”