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Will Air India’s Mega Aircraft Order Spell Doom For Air-Transit Business From India?
Air India’s mega aircraft order is expected to spell doom for the air-transit business from India. Also, the major beneficiaries till date, Emirates, Qatar and Etihad Airways will have to rework their strategies like Singapore Airlines, British Airways and Gulf Air did when the Gulf airlines took over the India transit business. Air India’s order for 40 Airbus A350s, 20 Boeing 787s and 10 Boeing 777 -9s wide-bodied aircraft will see it offering multiple daily direct flights to all premium destinations in USA, Europe and Canada. Air India plans to have daily flights from Mumbai, Delhi and Bengaluru to major U.S. cities, EU capitals, Australia and Canada to start with. The Gulf-based airlines have been fleecing Indian travellers transiting through Dubai, Doha and Abu Dhabi, to USA and Europe with huge fares during the peak season. The trips are often camouflaged with free stopovers, lodging and site-seeing trips. Air India’s planned direct flights to USA and Europe should see the fares drop by as much as 30% to 40%. And more importantly, the flying time saved would be four to five hours plus stop over time which is a minimum of two hours. Gulf airlines will now have to rework their India strategies by cutting fares and reducing the number of connections. Some of them may look to tie-up/acquire one of the Indian domestic carriers. As things stand, Qatar Airways was in talks with Indigo and SpiceJet. Experts feel the weaker ones like SpiceJet and Go First could be the first to be approached.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.