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Fly91
A New Airline Fly91 Gets Ready To Take Off
The travel boom set off by the end of the Covid-19 pandemic is seeing action in every mode of transport, from roads to rail and, of course, flights. But while the Indian Railways are using the opportunity to push the new Vande Bharat Expresses with premium facilities and premium prices, a number of small airlines are still trying to find their bearings after the sector nosedived during the pandemic. One entrepreneur who is waiting to take off is Manoj Chacko, former vice-president of the now-defunct Kingfisher Airlines. Chacko, CEO of the recently registered Fly91, from India’s telephone dialling code, has seen it all. Air Deccan, the forerunner in the field that made flying affordable to all, took off well but made the mistake of going in for Airbus aircraft too early. “They should have stuck to the ATR with which they began,” he says. “Introducing a mixed fleet compelled them to compete in a different space.” Kingfisher’s acquisition of Deccan was a “big mistake”, says Chacko, who quit soon after. “Vijay Mallya called me back after three years, but too much water had already flowed under the bridge by then.” Flying to Hubli, Kolhapur and smaller places was not an issue, but the attempt to go international was the killer, he says. His new airline, headquartered in Goa, will operate small 76-seater aircraft from October 2023, with a plan to go national gradually in about five years. “We’ll be playing a test match, and aim to replace short rail journeys of 10 to 12 hours,” he explains, adding: “We won’t get into the ‘cheapest fare’ race: our fares will compare with those for the railways’ 2nd-class AC. We will pay salaries comparable to, say Indigo but keep a low-cost structure with neutral distribution channels and a consumer-friendly booking app.” Happy flying!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”