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Has Tamil Film Superstar Vijay Spread Himself Thin To Jump Into Politics?
The past couple of years have been a free run for Tamil film superstar Vijay…Tarzan like he jumps from big budget film to bigger budget film, marketing them , keeping ahead in the “most profitable star” race and of course, making that all too familiar transition to politics. Reportedly, he had a spat with Dad Chandrasekhar, his wife Sangeetha had taken off to her UK home and he only vibed with mother Shobha. So his fans were restive about his jump to politics. Meanwhile, his much talked about 68th film, GOAT, a Venkat Prabhu directed sci fi extravaganza with Prabhu Deva and a host of Kollywood names have been marketed and hyped sky high. His swan song, the 69th film has already raised speculation; it was to be made by the RRR makers DVV Films but it pulled out, leaving behind three contenders –Sun Pictures, AGS Entertainment and Seven Screen films. As anticipated this last film spins around politics. But he has made it clear that his party Tamilaga Vettri Kazhagam would be in the fray for the 2026 assembly elections. Meanwhile he fulfilled his mother’s wishes by building a Sai Baba temple in Korattur. Devotees are thronging the temple especially on Thursdays. Is the big draw for Sai Baba or Vijay is hard to gauge. But, there is no denying he is a compulsive newsmaker.
Thani Oruvan
Sequel Fever: AGS Entertainment Gets Ready For ‘Thani Oruvan 2’ With Jayam Ravi
The sustained box office and artistic success of Southern films is not just about strong story lines, brilliant directors, tight budgets, organised shooting schedules and artists who give value for what they earn. Southies know how to get the best ROI, even in remarkable budget films. Much of the credit goes to producers like AGS Entertainment founded in 2006 by three brothers — S Aghoram, S Ganesh, and S Suresh — which has consistently bankrolled good, wholesome and mostly family oriented themes. AGS Entertainment just announced their Thani Oruvan 2 to mark 8 years of the original hit movie that ran in cinemas for 50 days, grossed Rs 150 crore worldwide, with no carpet-bombing gimmickry or cooked books. What is even more remarkable, the sibling team of director Mohan Raja and Jayam Ravi, team up yet again for a seventh film in Thani Oruvan 2. Jayam Ravi is already riding high as a bankable artist, as gracefully as he rode a caparisoned elephant in both Ponniyin Selvans. He is Ponniyin Selvan, Mani Rathnam’s muse. Starting with Jayam, M Kumaran S/O of Mahalakshmi, Unakka Enakka , Santosh Subramaniam, Thillalangadi, Thani Oruvan 1 all back-to-back hits, and paisa vasool for film buffs. Jayam Ravi will play an IPS officer Mithran once again. Spoiler alert …could the antagonist go after the hero? Nayantara is his love light.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.