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Who Are The Real Power Behind Bollywood Stars?
They are no longer behind the scene players. The spotlight is on them too.  A case in point is Shah Rukh Khan’s manager Pooja Dadlani, besides film dos she was seen with SRK in most IPL matches. In Bollywood, the role of secretary has metamorphosed into manager. The whole dynamics has changed with manager/professional agency handling stars. Film historian Dilip Thakur says, “Back then, the secretaries knew how the film industry functioned and worked in such a way that the entire industry benefited.” Today it seems a mercenary approach, the agencies are interested in seeing that stars fees are 40% of the budget of a film. This is one of the reasons many films are bombing. A few decades back, the star’s secretary played a different role. They ensured that their star bosses are projected well. They did not think of money. When Big B returned after quitting politics, his secretary Sheetal Jain managed to organise three muhurats in a day at Mehboob Studios. And the films were Hum, Agnipath and Luv Kush. For creating buzz around Amitabh all the credit goes to Sheetal. Rajesh Khanna’s secretary Gurnaam made sure he picked the right script; she had a role to play in his super stardom. After her death, Kaka’s career plunged. Rikku Rakesh Nath who made careers of Madhuri Dixit, Shilpa Shirodkar and Anil Kapoor also ensured that some of his star clients who had no films (read jobless) got one or two films. That speaks of his clout, commitment and dedication. Sridevi’s secretary Hari Singh went that extra mile to ensure she was presented well, bagged meaty roles, and managed to get her to the No 1 position at a time when Madhuri Dixit was ruling the roost. Today, many secretaries/managers have evolved further –turned producers albeit with the backing of the stars.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.