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Who Are The Real Power Behind Bollywood Stars?
[the_ad id=”14101″] They are no longer behind the scene players. The spotlight is on them too.  A case in point is Shah Rukh Khan’s manager Pooja Dadlani, besides film dos she was seen with SRK in most IPL matches. In Bollywood, the role of secretary has metamorphosed into manager. The whole dynamics has changed with manager/professional agency handling stars. Film historian Dilip Thakur says, “Back then, the secretaries knew how the film industry functioned and worked in such a way that the entire industry benefited.” Today it seems a mercenary approach, the agencies are interested in seeing that stars fees are 40% of the budget of a film. This is one of the reasons many films are bombing. A few decades back, the star’s secretary played a different role. They ensured that their star bosses are projected well. They did not think of money. When Big B returned after quitting politics, his secretary Sheetal Jain managed to organise three muhurats in a day at Mehboob Studios. And the films were Hum, Agnipath and Luv Kush. For creating buzz around Amitabh all the credit goes to Sheetal. Rajesh Khanna’s secretary Gurnaam made sure he picked the right script; she had a role to play in his super stardom. After her death, Kaka’s career plunged. Rikku Rakesh Nath who made careers of Madhuri Dixit, Shilpa Shirodkar and Anil Kapoor also ensured that some of his star clients who had no films (read jobless) got one or two films. That speaks of his clout, commitment and dedication. Sridevi’s secretary Hari Singh went that extra mile to ensure she was presented well, bagged meaty roles, and managed to get her to the No 1 position at a time when Madhuri Dixit was ruling the roost. Today, many secretaries/managers have evolved further –turned producers albeit with the backing of the stars.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”