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Is Political Theme The New Winning Formula In Bollywood?
In this election year not one but several films with political themes will hit the screens. Yami Gautam starrer Article 370, a real life story on abrogation of Article 370 seems to have created enough ripples to keep the cash register ringing. Now, ready to be released is Randeep Hooda’s Swatantra Veer Savarkar which could well be driving the BJP’s agenda and work-in-progress is The Sabarmati Report. Do these patriotic themes help filmmakers and politicians? Actually, patriotic films have been made off and on – Manoj ‘Bharat’ Kumar was a pioneer. But in recent times Vivek Agnihotri’s The Kashmir File created controversy that saw him making big money –Rs 350 crore. So did The Kerala Story which did well at box office. With audiences craving for more such movies, filmmakers are going full blast. Most of these films generate controversies which helps these films to create curiosity and the much-needed publicity. In March 2024, one will see almost 3-4 films based on the political subject released. Accident Or Controversy? Godhra, which was to release on 15th March has been postponed by a week or two. Swatantra Veer Savarkar is releasing on 22nd March and is already in news owing to its innovative marketing strategies. Bastar: The Naxal Story, another political drama, is releasing soon. Most of them will be released before elections are over. According to Girish Wankhede, Film Trade Expert, “Anything pertaining to the film’s issue can feed the much-needed controversy for these films which in turn will help them to generate eyeballs and eventually footfalls.” For the filmmakers it is a pure business decision; they may be or may not be aligned with the ruling party.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.