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Is Political Theme The New Winning Formula In Bollywood?
[the_ad id=”14101″] In this election year not one but several films with political themes will hit the screens. Yami Gautam starrer Article 370, a real life story on abrogation of Article 370 seems to have created enough ripples to keep the cash register ringing. Now, ready to be released is Randeep Hooda’s Swatantra Veer Savarkar which could well be driving the BJP’s agenda and work-in-progress is The Sabarmati Report. Do these patriotic themes help filmmakers and politicians? Actually, patriotic films have been made off and on – Manoj ‘Bharat’ Kumar was a pioneer. But in recent times Vivek Agnihotri’s The Kashmir File created controversy that saw him making big money –Rs 350 crore. So did The Kerala Story which did well at box office. With audiences craving for more such movies, filmmakers are going full blast. Most of these films generate controversies which helps these films to create curiosity and the much-needed publicity. In March 2024, one will see almost 3-4 films based on the political subject released. Accident Or Controversy? Godhra, which was to release on 15th March has been postponed by a week or two. Swatantra Veer Savarkar is releasing on 22nd March and is already in news owing to its innovative marketing strategies. Bastar: The Naxal Story, another political drama, is releasing soon. Most of them will be released before elections are over. According to Girish Wankhede, Film Trade Expert, “Anything pertaining to the film’s issue can feed the much-needed controversy for these films which in turn will help them to generate eyeballs and eventually footfalls.” For the filmmakers it is a pure business decision; they may be or may not be aligned with the ruling party.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”