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BCG Advises India Cements To Slash Production Cost By Rs 200/Tonne
Legacy issues seem to bother this one very much. Ageing plants are a constraint for it. In a cost-push kind of situation, this is not a happy position to be in. A combination of escalating input costs and age-induced restrictions in the efficiency of plants has hit India Cements hard. This has proved a huge disadvantage for this cement maker to boost production. Caught in a pincer-like situation, this Chennai-based cement major headed by N Srinivasan is trying hard to return to normal.  Making a detailed presentation, Boston Consulting Group has indicated that it is possible for India Cements to pare cost by Rs 200 a tonne. India Cements has already engaged FLSmidth and Krupp Polysius to suggest ways and means to refurbish its old plants. All these of course need funds. At the end of June 2023, it had a debt of Rs 2940 crore. At least Rs 400 crore is required for working capital needs and CapEx programme. Well, India Cements is looking to raise at least Rs 100 crore in the next couple of weeks. No doubt, it has a huge land bank. That is like a back-up cheque. The road ahead is long. Yet, there is a sense of optimism.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.