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Sachin Ageas
If It's Sachin, It's Always A Long Innings!
When it comes to Sachin Tendulkar, it’s always a long innings. Starting as a wonderkid in the mid-1980s, the Mumbai cricketer turned out with phenomenal displays to earn the moniker “master blaster” and brought an end to his international career in the winter of 2013 — that’s around 25 years after playing matches across formats for India and other teams. So, no one was surprised, when he said at the new brand identity (logo) launch of Ageas Federal Life Insurance that he’s going to complete 10 years with the insurance company. During his illustrious career, Tendulkar played 200 Test matches, 463 one-day internationals, 78 IPL matches and one Twenty20 international and scored 18426 runs with 101 centuries.  His numbers are staggering, and he and the insurance company must be hoping for a very long association. As the master blaster said, Brands are important in society; as a cricketer he triggered a big wave for the game — much more than what he achieved with the bat! And that’s been acknowledged by many cricketers for whom he was the role model to emulate. The corporate world was keen and eager to get him on board as Brand Ambassador, and that the insurance company has signed up one of the greatest cricketers in the annals of the sport that will soon cut a milestone of 150 years of Test cricket, is a recognition of the brand value he brings to the table. He is already in the course of a long innings with the company which sponsors quite a few sports events, and not long ago conducted fast bowling camps with the Australian Jeff Thomson. With Tendulkar as its Brand Ambassador, it’s time the company gets into cricket in a big way — for a long innings like Tendulkar!

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.