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Sachin Ageas
If It's Sachin, It's Always A Long Innings!
When it comes to Sachin Tendulkar, it’s always a long innings. Starting as a wonderkid in the mid-1980s, the Mumbai cricketer turned out with phenomenal displays to earn the moniker “master blaster” and brought an end to his international career in the winter of 2013 — that’s around 25 years after playing matches across formats for India and other teams. So, no one was surprised, when he said at the new brand identity (logo) launch of Ageas Federal Life Insurance that he’s going to complete 10 years with the insurance company. During his illustrious career, Tendulkar played 200 Test matches, 463 one-day internationals, 78 IPL matches and one Twenty20 international and scored 18426 runs with 101 centuries.  His numbers are staggering, and he and the insurance company must be hoping for a very long association. As the master blaster said, Brands are important in society; as a cricketer he triggered a big wave for the game — much more than what he achieved with the bat! And that’s been acknowledged by many cricketers for whom he was the role model to emulate. The corporate world was keen and eager to get him on board as Brand Ambassador, and that the insurance company has signed up one of the greatest cricketers in the annals of the sport that will soon cut a milestone of 150 years of Test cricket, is a recognition of the brand value he brings to the table. He is already in the course of a long innings with the company which sponsors quite a few sports events, and not long ago conducted fast bowling camps with the Australian Jeff Thomson. With Tendulkar as its Brand Ambassador, it’s time the company gets into cricket in a big way — for a long innings like Tendulkar!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”