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Cheetah
Project Cheetah: Where Did It Go Wrong?
From Day One, Prime Minister Narendra Modi’s ambitious Project Cheetah aimed at re-introducing cheetahs in the country has come in for severe criticisms. First, the Opposition leaders castigated the Modi government for its fanfare of releasing cheetahs in Kuno National in Madhya Pradesh on his birthday. Now, with the death of six cheetahs there is more criticism directed at the PM. Taking cognizance of what’s happening Valmik Thapar, a wildlife expert who has studied Indian and African wildlife for nearly 50 years in a signed edit in The Economic Times makes startling revelations. He says cheetahs were never found in India but for centuries “maharajas, princes and the rich and famous were obsessed with importing this animal from its source population.” He raises two pertinent questions in the article “Why did the architects of this multimillion-dollar reintroduction plan ill-advise GoI? Did they not know that India’s 300-year history was full of the presence of captive cheetahs, which were clearly runaways that turned feral?” Second, why was Kuno-Palpur selected as a site for reintroduction? “Anyone who has observed wild cheetahs in Africa will realise that the Kuno region is not suitable because of a lack of prey, uneven ground, a high density of leopards and hyenas, and a thriving population of ferocious village dogs…” One wonders why the government of the day did not consult an expert like Thapar when it conceived Project Cheetah.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.