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Article 370
‘Article 370’: Cinematic Art Or Propaganda Hype?
Two of Bollywoods beautiful and talented actors, Yami Gautam Dhar and Priyamani are unravelling the story of Article 370, which is set to hit screens on February 23.  The talk about this film, directed by Aditya Suhas Jambhale, is hard to ignore, even as comparisons with The Kashmir Files, Kerala Story and Emergency fly thick and fast. It is the timing of its release that has set expectations high and may be controversial. With the election machinery already rolling in full force, a powerful medium like cinema focusing on the abrogation of Article 370 is bound to land with a sonic thud. For honing its propaganda skills in multiple ways, the BJP is often complimented for its talent to use social media and its communication bag of tricks. But what the Dravidian cavalry taught about using cinema as the quickest, and most effective touchpoint with the electorate is a many layered case study. Tamil Nadu chief ministers M Karunanidhi and MGR used this powerful medium to totally transform an electorate under the spell of Sanskritised ideology. The Dravidian evolution is parallel to its cinematic evolution as an ideal propaganda machine. But it must be said that these two powerful leaders did not stir up religious clashes. Producer Aditya Dhar at the press meet when questioned about the timing of his film as it helps the BJP said, “To win the elections, we don’t need films like mine. The Ram Mandir took shape after a 100 years’ wait. It is now a fait accompli”.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.