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Article 370
‘Article 370’: Cinematic Art Or Propaganda Hype?
Two of Bollywoods beautiful and talented actors, Yami Gautam Dhar and Priyamani are unravelling the story of Article 370, which is set to hit screens on February 23.  The talk about this film, directed by Aditya Suhas Jambhale, is hard to ignore, even as comparisons with The Kashmir Files, Kerala Story and Emergency fly thick and fast. It is the timing of its release that has set expectations high and may be controversial. With the election machinery already rolling in full force, a powerful medium like cinema focusing on the abrogation of Article 370 is bound to land with a sonic thud. For honing its propaganda skills in multiple ways, the BJP is often complimented for its talent to use social media and its communication bag of tricks. But what the Dravidian cavalry taught about using cinema as the quickest, and most effective touchpoint with the electorate is a many layered case study. Tamil Nadu chief ministers M Karunanidhi and MGR used this powerful medium to totally transform an electorate under the spell of Sanskritised ideology. The Dravidian evolution is parallel to its cinematic evolution as an ideal propaganda machine. But it must be said that these two powerful leaders did not stir up religious clashes. Producer Aditya Dhar at the press meet when questioned about the timing of his film as it helps the BJP said, “To win the elections, we don’t need films like mine. The Ram Mandir took shape after a 100 years’ wait. It is now a fait accompli”.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”