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war 2
After 'War 2' Flops, Everyone Scrambles To Dodge Blame
They say success has many fathers and failure is an orphan, and the fate of ‘War 2’ illustrates that proverb perfectly. The film began with a show of camaraderie: Hrithik Roshan and Junior NTR promoted it together in Hyderabad and Mumbai, projecting a united front. But when the film flopped, that unity evaporated. Junior NTR distanced himself and pointed fingers at the producers; in turn another producer Naga Vamsi defended his own decisions while criticizing Yash Raj Films as the Main Producer and the Decision-maker, insisting that he along with Jr NTR had trusted the studio and backed the wrong creative choices. Made on a reported budget of 400 crores, War 2 failed to recover its costs, and the public spectacle of blame-shifting left the project politically and reputationally orphaned. Cast and crew who once stood shoulder to shoulder in promotion were suddenly eager to separate their names from the failure. The fallout extended beyond personal recriminations. Director Ayan Mukerji has claimed that he merely followed the script by writer Sridhar Raghavan and therefore had limited creative inputs, a statement that coincided with his exit from Yash Raj’s Dhoom 4 and his reported move to work on Brahmastra 2 with Dharma Productions. Meanwhile Aditya Chopra and Yash Raj Films have largely refrained from talking to the press about the disappointment. The production house that enjoyed a major hit like Saiyaara and a major flop like War 2 in the same year now finds itself fielding public criticism from former collaborators rather than defenders. In the end, War 2’s failure has few takers: while many involved were quick to distance themselves, silence or deflection remain the dominant responses—leaving the film, as the proverb warns, orphaned in its failure.
war 2
How The Writers Sank An Over Ambitious ‘War 2’?
On paper this film had everything: a near Rs 400 crore production, two of India’s biggest stars — Hrithik Roshan and Jr NTR — backed by Kiara Advani, Anil Kapoor and Ashutosh Rana, and the marketing muscle of a major studio. It should have been a global blockbuster. Instead it collapsed under its own weight, and the fault lies squarely with the writers. The story is credited to Aditya Chopra, a name associated with some of Hindi cinema’s biggest commercial properties. The screenplay and execution were entrusted to Sridhar Raghavan (whose earlier work on big projects raised expectations) and dialogue by Abbas Tyrewala, a writer capable of sharp lines. Together they should have turned this star-studded canvas into a taut, emotional spectacle. Instead, overconfidence and sloppy plotting have produced a film that looks spectacular but feels hollow. Technically, the film often delivers: lavish set pieces, slick VFX and ambitious action set-pieces that scream big-budget cinema. But those production values only highlight the script’s failures. Characters are one-dimensional; motivations are perfunctory; scenes exist to justify action rather than to emerge from character. Even sequences that should thrill — aerial dogfights, tense confrontations — veer into the absurd and invite laughter instead of awe. This is not a failure of stars or resources but of storytelling. Aditya Chopra’s confidence in scale seems to have tipped into complacency: the belief that marquee names and massive budgets can substitute for a coherent story. What should have been a Rs 1,000 crore-level tentpole looks unlikely even to cross Rs 250 crore. This movie is a reminder: scale magnifies both strengths and weaknesses. No amount of star wattage, stunts or VFX can compensate for an unmoored script.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”