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WA
World Athletics Set A New Trend, To Give Away $50,000 Cash Prize To Gold Medal Winners
A prize of $ 50000 each to the 48 gold medal winners of the Track and Field events at the Paris Summer Olympics in July –August 2024 may not be seen as a jackpot by the particular fraternity. Still, the sum is not pocket money either! It’s the sentiment that counts, and the World Athletics (WA) decision to disburse $ 2.4 million to the gold medallists in Paris — a portion of the revenue WA receives from the quadrennial Olympics — is a move that could trigger similar initiatives from other international sports federations. WA needs to be applauded, particularly its president, Sebastian Coe, a distinguished middle-distance runner who won gold medals at the Moscow (1980) and Los Angeles (1984) Olympics. India’s own Adille Sumariwalla, a sprinter-achiever, an Olympian and administrator (president of the Athletics Federation of India), was part of the WA decision as its Council member. The medal winners at the Olympics do not receive cash prize money, and hence, the WA decision would compensate the gold medal winners in a big way. The silver and bronze medal winners will likely get a cash prize from the WA but from the 2028 Summer Olympics in Los Angeles. An Indian track and field athlete will receive Rs 41 lakh plus should they win a gold medal in Paris, and as of now, it looks as though only javelin thrower Neeraj Chopra can win the gold; he won at the Tokyo Olympics 2020.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.