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TMM
Tata Mumbai Marathon Is All About Human Potential In Sports And Fundraising
The Tata Mumbai Marathon (TMM), a much-awaited street race held in the third week of January every year, has delivered over Rs 53.62 crore for charity from its 20th anniversary race. On most occasions the ebony hued men and women athletes from Africa dominate the running spectacle over a distance of 42.195 km; they take home $s aplenty and tell great human stories. But the TMM, so diligently and passionately promoted by Procam International and in particular, sports aficionados Anil Singh and Vivek Singh, is just not about achieving success in a little over two hours of human potential demonstrated by thousands of runners; it’s also about  people’s involvement in alleviating the lives of the have nots and those suffering from life-threatening diseases and illness. As a doctor treating people with neurological ailments said at the TMM2025 Philanthropy Awards “it’s not easy to raise money” and hence the effort made by over a thousand people, NGOs and the corporate world has warmed the cockles of many a heart. Among NGOs, the Shrimad Rajchandra Love and Care raised a whopping Rs 13.67 cr, Light of Life Trust Rs 5.12 cr, United Way Mumbai Rs 4.74 cr, ADHAR Rs 2.36 cr and Isha Education Rs 1.88 cr. The highest fund fundraising Corporate Team were Me-Hin Tech Edge Solutions, Godrej & Boyce and Panasonic Life Solutions. A number of individuals — from young collegians, top executives and professionals — raised money in several lakhs and crores that will go for many causes, but most importantly for people suffering from cancer, dementia, Alzheimer, epilepsy and other health issues. The TMM has raised, over a period of 20 years, Rs 483.20 crore — all for the ultimate aim of caregiving. 

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.