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Sasikumar -- Kollywood’s Endearing Hero And Nurturer Of Debut Directors
Actor-Director-Producer M Sasikumar plays the lead role in the just released Tourist Family directed by 28-year old debutant Abishan Jeevinth. No wonder Jeevinth shed tears at the film’s release even as Sasikumar looked on indulgently and gently chided him …there will be many more from you. When the story was narrated, Sasikumar was told that the hero would play dad to a 16-year old. “Instinctively I knew no big hero would agree…instead the choice would be, eliminate the son or give me the 16-year olds role”. Sasi breezed into Tourist Family and led an impressive support cast comprising Simran, MS Bhaskar, Yogi Babu and others.  The film has drummed up much word of mouth endorsement and praise. How does one deal with the subject of a Sri Lankan immigrant family? Abishan has brought in a fresh take on the subject. Sasi’s ambition was to launch at least 10 debutant directors…he is now on the 12th. At the same time he glides in as hero. Take Ayodhi for example, Sasikumar carried this movie on his shoulders but never sidelined the rest of the cast. What is his alchemy? If lungi clad Sasi were to stand near the tea shop and shoot the breeze with his friends, you would never swoop down on him as a film hero. His choice of subjects, treatment and performance makes us emote, laugh, cry, think and ruminate about humanitarian values. Even as Retro, Raid 2 and Kesari 2 openly vie for business …Tourist Family easily breezes through with no top heavy hero, jazzy treatment and over the top spend.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.