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Sasikumar -- Kollywood’s Endearing Hero And Nurturer Of Debut Directors
Actor-Director-Producer M Sasikumar plays the lead role in the just released Tourist Family directed by 28-year old debutant Abishan Jeevinth. No wonder Jeevinth shed tears at the film’s release even as Sasikumar looked on indulgently and gently chided him …there will be many more from you. When the story was narrated, Sasikumar was told that the hero would play dad to a 16-year old. “Instinctively I knew no big hero would agree…instead the choice would be, eliminate the son or give me the 16-year olds role”. Sasi breezed into Tourist Family and led an impressive support cast comprising Simran, MS Bhaskar, Yogi Babu and others.  The film has drummed up much word of mouth endorsement and praise. How does one deal with the subject of a Sri Lankan immigrant family? Abishan has brought in a fresh take on the subject. Sasi’s ambition was to launch at least 10 debutant directors…he is now on the 12th. At the same time he glides in as hero. Take Ayodhi for example, Sasikumar carried this movie on his shoulders but never sidelined the rest of the cast. What is his alchemy? If lungi clad Sasi were to stand near the tea shop and shoot the breeze with his friends, you would never swoop down on him as a film hero. His choice of subjects, treatment and performance makes us emote, laugh, cry, think and ruminate about humanitarian values. Even as Retro, Raid 2 and Kesari 2 openly vie for business …Tourist Family easily breezes through with no top heavy hero, jazzy treatment and over the top spend.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”