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Soundarya Rajinikanth Ultimately Cracks The Box Office Code ‘With Love’
Super star Rajinikanth had much to appreciate in daughter Soundarya’s February release, With Love. The film’s 10-day run proved that his delight in seeing the movie was not just paternal love. Soundarya’s Zion Films and MRP Entertainments have struck gold with this Rs 5 crore budget film; it has earned 19 crore in India, and Rs 23 crore worldwide in just 10 days. What made With Love such a heart-warming family entertainer?  Remember King Cole’s unforgettable number Love is a Many Splendored Thing! This Valentine month’s offering did not have to try hard or pitch with glamour, action and steamy scenes. The debut hero, Abhishan Jeevinth is still recovering from the fame he cornered directing Tourist Family. He made a mark with love and his unknown co-star Anaswara Rajan, their quietly unfolding romance playing out to Sean Rolden’smusic…already the song Edukkuthan Intha kadhal (why this love), turning into a love anthem for the young. Debut director Madhan has literally unfolded his story like opening the fragile petals of a lotus…a blind date and how the duo discover that they vibe beautifully and turn their stranger’s status to love. Kollywood is on an innovation yet cost cutting run…make films that don’t make a pauper of the stakeholders, films that appeal to your entertainment need, yet leave a lasting impression, With Love. Has Kollywood finally found a film formula to get audiences again to cinemas? It seems so when huge budgets and dud films hurt. We hear you … .Superstar’s per film salary could make many such films …but then he is the  one of a kind Rajinikanth.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”