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Donkey Milk Sells At Rs 2000 Per Litre In TN, May Soon Get GI Tag
Tamil Nadu‘s Tenkasi district is seeing huge demand for donkey’s milk by rural folks. Donkey’s milk? That smirk and guffaw with epithets of ‘gadha’, will soon be replaced by incredulousness.  While city folks are protesting at Rs 2 increase per litre of Mother Dairy or Aavin Milk, the villagers are ready to fork out Rs 100 per 50 ml or Rs 2,000 per litre of fresh donkey milk to build immunity especially in infants and ward off other ailments. Who knows the next unicorn or IPO may well be from this remote area in Tenkasi if some enterprising donkey aggregator decides to set up a world class plant to process and peddle this much sought after milk and get GI Tag too.  The global market value for donkey’s milk stood at $ 23.2 mn in 2021, expected to grow at a CAGR of 9%by 2028. This faith in the efficacy of fresh donkey milk may gain currency like curcumin turmeric latte, tulsi tea, neem oil and coconut products. Donkey owners in Tenaksi have their own logistics and promos for fresh donkey milk, with megaphone announcements. An enterprising breeder, brings his herd to the spot, on fixed days in a truck and rurals line up with conch shells or even silver cups. Looks like it’s big money at the bottom of the pyramid.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.