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Donkey Milk Sells At Rs 2000 Per Litre In TN, May Soon Get GI Tag
Tamil Nadu‘s Tenkasi district is seeing huge demand for donkey’s milk by rural folks. Donkey’s milk? That smirk and guffaw with epithets of ‘gadha’, will soon be replaced by incredulousness.  While city folks are protesting at Rs 2 increase per litre of Mother Dairy or Aavin Milk, the villagers are ready to fork out Rs 100 per 50 ml or Rs 2,000 per litre of fresh donkey milk to build immunity especially in infants and ward off other ailments. Who knows the next unicorn or IPO may well be from this remote area in Tenkasi if some enterprising donkey aggregator decides to set up a world class plant to process and peddle this much sought after milk and get GI Tag too.  The global market value for donkey’s milk stood at $ 23.2 mn in 2021, expected to grow at a CAGR of 9%by 2028. This faith in the efficacy of fresh donkey milk may gain currency like curcumin turmeric latte, tulsi tea, neem oil and coconut products. Donkey owners in Tenaksi have their own logistics and promos for fresh donkey milk, with megaphone announcements. An enterprising breeder, brings his herd to the spot, on fixed days in a truck and rurals line up with conch shells or even silver cups. Looks like it’s big money at the bottom of the pyramid.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”