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The Woman In Red Dominates Parliament
Nirmala Sitharaman has evolved, over her terms as finance minister. From briefcase to Bahi Khata to a red covered tablet, her budgets too have traversed the gamut of potholed roads and paved runways. This year, presenting her McDonald’s (Burger, Nuggets, Fries and Cola) populist budget, she stunned Parliament in Red Avatar, the way of fire. Gracefully clad in a red handwoven ILKAL silk saree, made in her Rajya Sabha borough, Karnataka she must have made the women member’s envy her. Dharwad’s Aarathi Hiramath and artist Rukaiva Bandunavar were given just 10 days to create this heirloom for an anonymous client, and now the duo are drenched in praise. Was Sitharaman sending a message in her Durga Avatar? Was it a subliminal warning to that encircling cabal that her government saw red in all coincidental portends hitting her party, en masse? The tea leaf readers and talking heads are on overdrive… Sitharaman has raised the battle conch of Dharmakshetra Kurukshetra. The lady in red can give as good as she gets in power dressing.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.