cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Rajini mk
Mamata modi
Senthil balaji
odis
BJP
Narvekar
Nirmala
sasikala_004
Untitled design_20260313_160343_0000
Untitled design_20260313_160232_0000
nirmala sitarama new
Nirmala Sitharaman: Don't Focus On My Saree, Look At The Budget
Two days after she presented the Union Budget, Finance Minister Nirmala Sitharaman opened up on how she felt about the media focusing more on her saree than on the Budget and didn’t know whether “to take it positively or negatively, I have no clue about it”. She wondered if a male FM presenting a budget “wearing a black colour suit or jacket” would be asked a similar kind of question. She was responding to an audience question on the sets of India TV’s Aap ki  Adalat. “Don’t look at my saree, hair or its colour, rather look at my budget,” she pleaded. At least three observations made in this interaction stand out. One is the FM’s reaction to Robert Vadra’s comment on the Adani issue. She wanted to know if he had come “clean” on the land that he acquired in Haryana and Rajasthan and was amazed at his “confidence” to offer comments on Adani.  On the Adani issue, she said “it is not a matter relating to the government, regulators are looking into it” and referred to state governments who had invited the industrialist to set up projects. “Modi Ji never does this. He always prefers open and transparent bidding through tenders. The Rajasthan government gave land for his project. The Communist government in Kerala invited him to carry on with the port project. If you (Left) don’t like him, jaa kar hata do ji“. She also made an important disclosure: in the Modi Government, “we don’t give instructions on phone to ED, I-T”.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”