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Is ‘Raanjhanaa’ A Case In Point Of AI Misuse?
The 2013 film Raanjhanaa directed by Aanand L Rai, stands as a testament to the power of storytelling, featuring an unconventional pairing of Dhanush and Sonam Kapoor. Its memorable music and poignant direction marked a significant milestone in Indian cinema, propelling Rai into the realm of celebrated directors. The film’s narrative, with its bittersweet ending, resonated deeply with audiences, creating a lasting emotional impact akin to classics like Sadma, Qayamat Se Qayamat Tak and Ek Duje Ke Liye. In the age of artificial intelligence, the temptation to alter established narratives for the sake of novelty or entertainment poses a significant threat to the integrity of original works. The notion of revisiting Raanjhanaa to create a happier ending, albeit under the guise of innovation, undermines the artistic vision of its creators, including the director and writer. Once a film is released into the public domain, it becomes a shared experience, and any post-release alterations—especially those that disregard the original intent—can be seen as a disservice to the creative process. Eros International, the rights holder of Raanjhanaa pursuing an alternate ending without the director’s consent is not just an inappropriate approach; it sets a troubling precedent for other producers. Such actions could lead to a slippery slope where the creative authority of filmmakers is undermined, allowing producers to alter endings at will. Using AI to trivialize or distort established narratives is a misuse of technology. As we navigate the intersection of technology and creativity, it is crucial to uphold the sanctity of original narratives, ensuring that the heart of storytelling remains intact.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”