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GBU
Will It Be Good, Bad Or Ugly For Thala Ajith?
The late sixties Western movie, The Good, The Bad And The Ugly starring Clint Eastwood, Eli Wallach and Lee Van Cleef made it into a cult classic. Can Tamil movie’s popular star Ajith repeat this style and panache? Already Tamil media is referring to his just released movie Good Bad Ugly as GBU. As always there was the usual Ajith fan mania, with music, drums and fan craze. Pre bookings were full and frenetic. Imagine a minister from the DMK government in Tuticorin cutting a cake and celebrating in the cinema hall with her throng of followers. Yes, that’s right…Geetha Jeevan, minister for Social Welfare and Women Empowerment, celebrated Ajith’s film in style. Aadik Ravichandran directed Good Bad Ugly has Trisha, Arjun Das and Prasanna in supporting roles with GV Prakash scoring the music. Ajith films for years had pure Tamil titles like Paramasivan, Kreedam, Valimai, Vidaamuyarchi, Nerkonda Paarvai, Thunivu. Red in 2002 was the only film not titled in Tamil. Now, after a gap of 23 years, Thala has a film titled stylishly in English. There is an interesting story behind this…director Aadik had started shooting, yet had not found a catchy title. Ajith casually asked him what’s movie’s title? The director told him, I am really fishing around for one but all that I can say is the film has three episodes. Pat came Ajith’s response…why not Good Bad and Ugly? It is still too early to judge the movie as Good, Bad or even Ugly but for Ajith’s fans he film’s logic or creative excellence does not matter. For them seeing Thala on the screen is enough especially as they feared that his second profession, car racing would put paid to his filmi career.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”