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Post Ayodhya, Are South Filmmakers Betting Big On Mythology?
Contemporary South cinema is now exploring an age old theme with the newest of technology and marketing missiles. Kollywood, Tollywood and Kannada cinemas are cannily exploiting ancient mythology themes with gusto. On Makar Sankranti day, Telugu film director Prasanth Varma’s Hanu Man was released and the promo promised that every Rs 5 from a ticket would be contributed to the Ram Mandir construction in Ayodhya. And he was not wrong with his brand equity math – he donated Rs 2.6 crore to Sri Ram Mandir. Hot on the heels of Hanu Man, Varma proclaimed Jai Hanuman, the sequel/prequel on January 22 with a devotional pooja organised at the Hyderabad Hanuman mandir. Varma’s soon to be shot script features a fantasy world of superhuman beings and incidents from the Aadi Kaavyam with never before explored events to be woven into the film. Kannada filmmaker Suresh Arts Productions announced Sri Rama, Jai Hanuman on the same Prana Prathistha day, planning a unique story telling in Kannada, Tamil, Telugu, Hindi and English. Ramanand Sagar had set a benchmark viewership record when his Ramayan made television history in 1987-88, when traffic countrywide would come to a standstill every Sunday.  A new age revival of Hindu mythology and stories that have stood the test of centuries is about to happen. The cinema factory has an instinct for super profitable panorama. Are you ready to be enchanted and entranced?

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.