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Post Ayodhya, Are South Filmmakers Betting Big On Mythology?
[the_ad id=”6763″] Contemporary South cinema is now exploring an age old theme with the newest of technology and marketing missiles. Kollywood, Tollywood and Kannada cinemas are cannily exploiting ancient mythology themes with gusto. On Makar Sankranti day, Telugu film director Prasanth Varma’s Hanu Man was released and the promo promised that every Rs 5 from a ticket would be contributed to the Ram Mandir construction in Ayodhya. And he was not wrong with his brand equity math – he donated Rs 2.6 crore to Sri Ram Mandir. Hot on the heels of Hanu Man, Varma proclaimed Jai Hanuman, the sequel/prequel on January 22 with a devotional pooja organised at the Hyderabad Hanuman mandir. Varma’s soon to be shot script features a fantasy world of superhuman beings and incidents from the Aadi Kaavyam with never before explored events to be woven into the film. Kannada filmmaker Suresh Arts Productions announced Sri Rama, Jai Hanuman on the same Prana Prathistha day, planning a unique story telling in Kannada, Tamil, Telugu, Hindi and English. Ramanand Sagar had set a benchmark viewership record when his Ramayan made television history in 1987-88, when traffic countrywide would come to a standstill every Sunday.  A new age revival of Hindu mythology and stories that have stood the test of centuries is about to happen. The cinema factory has an instinct for super profitable panorama. Are you ready to be enchanted and entranced?

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”