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Prashant Kishor’s Three Commandments To TVK Chief, Vijay
Aadav Arjuna, son in law of lottery king Santiago Martin, convinced poll strategist and founder of Jan Suraaj Prashant Kishor to meet actor Vijay at his Neelankarai residence. During the meeting, it is learnt, Kishor talked about forging an omnibus alliance in Tamil Nadu – Vijay’s Tamilaga Vettri Kazhagam (TVK), AIADMK and the BJP. The meeting that lasted over two hours left the media and watchers agog with curiosity and questions. TVK commands 20% of the votes in TN, a figure that Prashant is said to have spoken about to mainline media as well as podcasters. “My two-hour meeting has set 2000 kites flying with their own versions,” said Prashant. It was said that Prashant who visited Vijay as a friend has spelt out the dos and don’ts. He has set out three commandments. First suggestion, his exhortation to TVK and Vijay build up the party to reach every nook and corner. Cinema can only go so far in providing optics. The second commandment, TVK was recently started and does not have enough time to build a full-scale infrastructure in the short time before 2026 hustings. It is not possible to stand alone and hope to fight elections without the support of a strong alliance. The third one is seen as most strategic. In 2017 DMK was almost reborn after a 10-year Vanvas but it had seamlessly worked with alliances that stood the test of time. So instead of fighting a monolith coalition, try to wean away the unhappy B Listers. For now, Kishor has just thrown the bait …it was obvious that TVK and Vijay were working, planning and converting every chance into an opportunity. And now with the Centre’s Y security status accorded to Vijay, he is already in the chosen list. 

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”