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Prashant Kishor’s Three Commandments To TVK Chief, Vijay
Aadav Arjuna, son in law of lottery king Santiago Martin, convinced poll strategist and founder of Jan Suraaj Prashant Kishor to meet actor Vijay at his Neelankarai residence. During the meeting, it is learnt, Kishor talked about forging an omnibus alliance in Tamil Nadu – Vijay’s Tamilaga Vettri Kazhagam (TVK), AIADMK and the BJP. The meeting that lasted over two hours left the media and watchers agog with curiosity and questions. TVK commands 20% of the votes in TN, a figure that Prashant is said to have spoken about to mainline media as well as podcasters. “My two-hour meeting has set 2000 kites flying with their own versions,” said Prashant. It was said that Prashant who visited Vijay as a friend has spelt out the dos and don’ts. He has set out three commandments. First suggestion, his exhortation to TVK and Vijay build up the party to reach every nook and corner. Cinema can only go so far in providing optics. The second commandment, TVK was recently started and does not have enough time to build a full-scale infrastructure in the short time before 2026 hustings. It is not possible to stand alone and hope to fight elections without the support of a strong alliance. The third one is seen as most strategic. In 2017 DMK was almost reborn after a 10-year Vanvas but it had seamlessly worked with alliances that stood the test of time. So instead of fighting a monolith coalition, try to wean away the unhappy B Listers. For now, Kishor has just thrown the bait …it was obvious that TVK and Vijay were working, planning and converting every chance into an opportunity. And now with the Centre’s Y security status accorded to Vijay, he is already in the chosen list. 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.