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SKIN
Beautiful Entrepreneur: Kollywood Superstar 9thara Launches 9SKIN
Kollywood’s Lady Superstar Nayanthara is in the news for many facets …blessed with riveting beauty, she is now talked about for her smart business sense too, even as she launched her beauty brand 9SKIN with elan and style in Malaysia. Fresh off the pan India success of her movie Jawan with SRK, and the just launched psycho thriller Iraivan with Jeyam Ravi. Not many film stars have ventured into an enterprise that brings beauty, skin care and marketing mix in an innovative brand portfolio. If you thought Nayan is cannily cashing in on her filmi status, you are wrong. She is thinking beyond her film star shelf life. Ayurveda and ancient Indian plant based skin care basics like turmeric, essential plant oils, sandalwood are coveted. The saga of Fair & Lovely has cautioned the consumers and entrepreneurs about the dangers of chemical-based skin products. Now, global beauty brands, L’Oréal and Estee Lauder are keen to invest in such home grown enterprises. According to Euromonitor International, the Indian beauty market which was valued at $12 bn in 2018 is projected to jump to $17 bn by 2025. Clearly, Nayanthara knows that her own glass skin is the best blurb for her products.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”