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Men In Blue Are The Real Crowd Pullers, Anywhere In The World!
More than 90000 spectators turned up for the India-Pakistan World Twenty20 match at the Melbourne Cricket Ground on October 23 and 36000 plus  for the India-Netherlands Group 2 league match at the Sydney Cricket Ground on October 27. The rest of the matches are going to be played at the Optus Stadium at Perth on Sunday (Oct 30) and Adelaide Oval before the last league match against Zimbabwe at the MCG again. The ICC has been smart to schedule India’s matches at venues that will draw a big crowd and rake in the moolah. Among the spectators are the faithful of the Indian kind from different parts of the USA, UK and Continental Europe. A Gujarati couple from Chowpatty, Mumbai but settled in Baltimore said they will follow the Indian team till the end and they have not travelled all the way from Baltimore just for one marquee match against Pakistan. Last October in the UAE, India lost the first two matches against Pakistan and New Zealand, but a year later Rohit Sharma’s team has reversed the trend in Australia by winning the first two matches. These two wins have raised the hopes of India winning the title, but as it happened in the third match on Thursday (Oct 27), Zimbabwe beat Pakistan by one run to almost eliminate Babar Azam’s team from the tournament. However with Virat Kohli ever so determined, India should reach the semi-finals from where it can be anybody’s game!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”