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Rs 735 Crore Windfall For Associations Staging IPL
The staging associations of the Indian Premier League (IPL) will receive a financial compensation of Rs 1.5 crore for each match. For instance the Mumbai Cricket Association (MCA) will get Rs 10.5 crore from seven home matches of the Mumbai Indians. Other associations like Tamil Nadu, Karnataka, Hyderabad, Bengal, Delhi, Uttar Pradesh and Gujarat too will get the same. The Punjab and Rajasthan Cricket Association will get the equivalent for five matches because the Punjab Kings will play two at Himachal Pradesh (Dharamsala) and the Rajasthan Royals have already played two in Assam (Guwahati). In all the 10 staging associations will get Rs 735 crore for the 70 league matches. The four playoff matches — two each at Chennai and Ahmedabad — will be conducted by the BCCI. In 2008 the BCCI had allotted Rs 200 crore to be disbursed to its full members together, all this has gone up manifold. The players are not the only stakeholders who have benefited from the IPL, the members of the BCCI too have with different revenue streams in place. With the pandemic forcing the IPL to be played in the Middle East in 2020 and 2021, the home team associations lost substantial money. But it has been a windfall this season, the money could be deployed for stadium maintenance and other activities of the State association. The MCA (Mumbai) can even fund to an extent the activities of some well-run clubs that win local tournaments.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.