cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
odis
BJP
Narvekar
Nirmala
sasikala_004
Untitled design_20260313_160343_0000
Untitled design_20260313_160232_0000
Bjp bengal
vijay pawan
Mamata tribal
IPL capts
Rs 735 Crore Windfall For Associations Staging IPL
The staging associations of the Indian Premier League (IPL) will receive a financial compensation of Rs 1.5 crore for each match. For instance the Mumbai Cricket Association (MCA) will get Rs 10.5 crore from seven home matches of the Mumbai Indians. Other associations like Tamil Nadu, Karnataka, Hyderabad, Bengal, Delhi, Uttar Pradesh and Gujarat too will get the same. The Punjab and Rajasthan Cricket Association will get the equivalent for five matches because the Punjab Kings will play two at Himachal Pradesh (Dharamsala) and the Rajasthan Royals have already played two in Assam (Guwahati). In all the 10 staging associations will get Rs 735 crore for the 70 league matches. The four playoff matches — two each at Chennai and Ahmedabad — will be conducted by the BCCI. In 2008 the BCCI had allotted Rs 200 crore to be disbursed to its full members together, all this has gone up manifold. The players are not the only stakeholders who have benefited from the IPL, the members of the BCCI too have with different revenue streams in place. With the pandemic forcing the IPL to be played in the Middle East in 2020 and 2021, the home team associations lost substantial money. But it has been a windfall this season, the money could be deployed for stadium maintenance and other activities of the State association. The MCA (Mumbai) can even fund to an extent the activities of some well-run clubs that win local tournaments.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”