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BJP To Opt For Calibrated Modi Campaign In Bengal To Avoid Repeat Of 2021
Prime Minister Narendra Modi will remain the Bengal BJP’s main campaign face for the 2026 West Bengal Assembly polls, but the party is consciously limiting his appearances to avoid “overuse” of its most popular leader. State unit insiders believe Modi’s speeches and announcements at select rallies will shape the state-wide narrative, with the party machinery ensuring these messages resonate across districts. Modi is expected to begin his Bengal campaign later in December. BJP sources said he may address his first rally on a Saturday or Sunday during Parliament’s winter session. From December until the end of the campaign, he is likely to hold 14–15 rallies across the state, according to a senior party source. With the election announcement still at least three months away and the polling process expected to stretch two to two-and-a-half months, the campaign period could run nearly five months. Sources further informed that under the current plan, Modi will not exceed 15 rallies. This marks a shift from 2021, when the BJP’s campaign was heavily Modi-centric. Despite the high-voltage campaign, the BJP could not breach Mamata Banerjee’s stronghold. Since then the party has adopted a restrained approach in other states. In Maharashtra, Modi addressed only nine rallies during the 2024 polls, compared to far more in 2014 and 2019. In Haryana, he reduced from 10 rallies in 2014 to four in 2024. State BJP president Shamik Bhattacharya said no formal decision had been taken on Modi’s rally count. He maintained that whether Modi holds 21 rallies or 12, the BJP is confident of the Trinamool Congress’s exit in 2026.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”