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BJP To Opt For Calibrated Modi Campaign In Bengal To Avoid Repeat Of 2021
Prime Minister Narendra Modi will remain the Bengal BJP’s main campaign face for the 2026 West Bengal Assembly polls, but the party is consciously limiting his appearances to avoid “overuse” of its most popular leader. State unit insiders believe Modi’s speeches and announcements at select rallies will shape the state-wide narrative, with the party machinery ensuring these messages resonate across districts. Modi is expected to begin his Bengal campaign later in December. BJP sources said he may address his first rally on a Saturday or Sunday during Parliament’s winter session. From December until the end of the campaign, he is likely to hold 14–15 rallies across the state, according to a senior party source. With the election announcement still at least three months away and the polling process expected to stretch two to two-and-a-half months, the campaign period could run nearly five months. Sources further informed that under the current plan, Modi will not exceed 15 rallies. This marks a shift from 2021, when the BJP’s campaign was heavily Modi-centric. Despite the high-voltage campaign, the BJP could not breach Mamata Banerjee’s stronghold. Since then the party has adopted a restrained approach in other states. In Maharashtra, Modi addressed only nine rallies during the 2024 polls, compared to far more in 2014 and 2019. In Haryana, he reduced from 10 rallies in 2014 to four in 2024. State BJP president Shamik Bhattacharya said no formal decision had been taken on Modi’s rally count. He maintained that whether Modi holds 21 rallies or 12, the BJP is confident of the Trinamool Congress’s exit in 2026.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.