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Will Onam Now Be A Regular Lifestyle In Kerala?
As the Final Countdown begins for the high-voltage Kerala Assembly elections on April 6, the voters are presented with two simple options: BJP candidate E Sreedharan’s Palakkad model and Kochouseph Chittilappilly-Kitex’s 20:20 model, versus the decades old alternate rule model of the Left and the Congress. Sreedharan has outlined his five-year development vision for Palakkad. This is also reiterated by Prime Minister Narendra Modi: “The time has come for FAST development in Kerala — F for fisheries and fertilisers, A for agriculture and Ayurveda, S for skill development and social justice and T for tourism and technology.” V Guard’s Chittilappilly and Kitex’s Sabu have transformed Kizzakambalam panchayat’s (in Ernakulam) socio-economic landscape with their 20:20 party’s transformative endeavours: roads built to last with a 20-year guarantee, a corruption-free panchayat office and the 20:20 supermarket (akin to a DMart or Walmart’s scale) that enables even a poor family of four members to shop their entire week’s groceries for just Rs 500! Sreedharan, Chittilappilly and Sabu are positioning themselves as the Mahabalis of Kerala (the legendary king of the native folklore in whose memory the festival of Onam is celebrated by all communities in Kerala), who can ensure that it’s a daily Onam lifestyle in certain assembly constituencies of the state. Is “Onam Lifestyle” – having Onam every day as a way of life – an idea whose time has come? Well, we will have to wait for the final word from the Kerala polls to understand the voters’ tryst with Onam.  

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”