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'12th Fail' Vikrant Massey Turns Gurudev In Reel Life
Vikrant Massey who bagged the Filmfare Critics Award winner for 12th Fail, and after his lead role in the sensitive political film The Sabarmati Report, had declared in December 2024 that he would retire from films. He said he would probably do just one film a year, and he would focus on his family life, spend time with his young child and recalibrate himself. Recently, Vikrant and his wife Sheetal visited Sri Sri Ravi Shankar’s International Art of Living Ashram in Benguluru. Reason: he is playing the role of Gurudev Sri Sri Ravi Shankar in an international thriller titled White.  So the visit to Bengaluru must be both to seek Gurudev’s blessings and closely observe him. The film White which is based on the real-life story of spiritual leader Sri Sri Ravi Shankar, will be a largely untold chapter of modern peace-building that will show how Sri Sri helped end Colombia’s 52-year-long civil war, and how ancient Indian wisdom played a pivotal role in resolving one of history’s longest-running conflicts. The film shooting is scheduled to begin in August 2025 and is expected to release in 2026. The makers intend to bring in an international cast and crew from Los Angeles to depict the true story of Sri Sri Ravi Shankar’s life. Directed by Siddharth Anand and produced by Mahaveer Jain, the film aims to bring a lesser-known story of peace and humanity to the big screen. The film will be produced in Hindi, English and Spanish.
12th fail
‘12th Fail’ Could Be A Riveting Case Study For IAS Training At Mussoorie
[the_ad id=”6763″] 2023 was definitely the Year of the Phoenix for Bollywood. From the troughs of box office damp squibs, despair and taunts about learning from south filmmakers, Bollywood regained its respectability, and above all bankability. Movies like Jawan, Pathan, Gadhar 2 and Animal brought cheer to stakeholders with the box office jingling. Even as established stars were basking in the glory, quietly, almost sneakily a less known hero, Vikrant Massey vaulted onto the screen with 12th Fail! This just about Rs 20 crore budget film has set the audience agog, amazed and astonished. Not for impossible stunts and a fantasy formula but a riveting reality check that has set the country talking. Abhishek Bachchan wrote on X, “12th Fail is the best film of 2023”. The stormy siren of Bollywood, Kangana Ranaut who had earlier referred to Massey as a cockroach, now says Vikrant is the new Irfan Khan. There are others who say “A leaner Sanjeev Kumar, Massey is incredible “. Briefly 12th Fail is the poignant story of Manoj Kumar Sharma from the wilderness of Chambal who dares to dream of becoming an IPS officer. Massey and his portrayal are bound to launch many such aspirants from the heartlands of rural India.  It is quite known that UPSC is one of the toughest exams to crack. We predict that Massey’s compelling performance may inspire many youths. Who knows 12th Fail may be a case study at the Academy in Mussoorie.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”