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12th fail
‘12th Fail’ Could Be A Riveting Case Study For IAS Training At Mussoorie
2023 was definitely the Year of the Phoenix for Bollywood. From the troughs of box office damp squibs, despair and taunts about learning from south filmmakers, Bollywood regained its respectability, and above all bankability. Movies like Jawan, Pathan, Gadhar 2 and Animal brought cheer to stakeholders with the box office jingling. Even as established stars were basking in the glory, quietly, almost sneakily a less known hero, Vikrant Massey vaulted onto the screen with 12th Fail! This just about Rs 20 crore budget film has set the audience agog, amazed and astonished. Not for impossible stunts and a fantasy formula but a riveting reality check that has set the country talking. Abhishek Bachchan wrote on X, “12th Fail is the best film of 2023”. The stormy siren of Bollywood, Kangana Ranaut who had earlier referred to Massey as a cockroach, now says Vikrant is the new Irfan Khan. There are others who say “A leaner Sanjeev Kumar, Massey is incredible “. Briefly 12th Fail is the poignant story of Manoj Kumar Sharma from the wilderness of Chambal who dares to dream of becoming an IPS officer. Massey and his portrayal are bound to launch many such aspirants from the heartlands of rural India.  It is quite known that UPSC is one of the toughest exams to crack. We predict that Massey’s compelling performance may inspire many youths. Who knows 12th Fail may be a case study at the Academy in Mussoorie.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.