Superstar Vijay Tastes Failure With His Latest Release, That’s Just The Nature Of The ‘Beast’

Thalapathy Vijay’s vast army of fans who waited with bated breath for his latest release Beast were disappointed, going by reactions of those exiting cineplexes, where frowns and let down feelings were clearly evident. After Kolamavu Kokila and an acknowledged hit in Doctor, the heady combination of director Nelson, action czar Vijay and foot tapper Anirudh was expected to set the box office on fire.  While fans don’t blame their hero Vijay, who captures every frame with style and pizzaz, they are disappointed with the weak story line and at Nelson for “wasting the actor’s immense talent “. Clashes between fans of filmstars Ajit and Vijay over perceived popularity ratings and ability to deliver more hits is infamous. Currently, after Ajit’s Valimai also faltered, petering out within days of release, both are left standing on the same pedestal. Sun Pictures left no stone unturned to pull off another superhit, including pre-release publicity stunts, exclusive interviews with Vijay claiming this as his best performance in over a decade! Beast’s music by Anirudh with two chart busters in Arabic Kuthu and Jolly O Gymkhana became chart-toppers and loved by fans. Beast has followed quickly in the footsteps of the commercial failure Radhe Shyam. Fan frenzy for Thalapathy notwithstanding, the diamond did not get its perfect setting to shine.