Coming to power after a 10-year hiatus has taught the DMK about unique, multiple dimensions of appealing to the electorate. Poll strategist Prashant Kishor has imprinted his distinctive stamp on the DMK’s playbook. So before finalising the party’s election manifesto, teams led by party leaders have undertaken surveys to find out what people want in the DMK manifesto. Party supremo MK Stalin is dinning into his party generals, “Fixing your targets firmly is the first step to victory”. Kanimozhi’s team has already completed the survey. What is overtly and covertly evident is the master stroke of involving her…leaving no room for doubt …backroom gripe is ruled out. Her team has surveyed 20 districts, 10,000 direct responders, received 4000 responses, apart from harvesting suggestions and demands from 18,000 phone calls and social media responses. February 25 is the deadline for such suggestions to reach the DMK citadel, Arivalayam. The dovetailing of the TN budget presented by Thangam Thennarasu is an amazing alchemy of populist schemes poured into a shiny chalice of Tamil rhetoric …it covers education, healthcare, roads improvement…in fact it showcases the Ram Rajya golden orb in a Dravidian gift wrap. And Stalin’s Assembly motivation speech left its imprint. “A budget in Tamil is Nidhi arikkai…but we have made it a Needhi Arikkai. Social justice to all, with speed in implementation. TN is second in GDP with a growth rate of 8.19%.” The bugle has sounded …it’s left for the cadres and leaders to drum up a resounding victory.