Soundarya Rajinikanth Ultimately Cracks The Box Office Code ‘With Love’

Super star Rajinikanth had much to appreciate in daughter Soundarya’s February release, With Love. The film’s 10-day run proved that his delight in seeing the movie was not just paternal love. Soundarya’s Zion Films and MRP Entertainments have struck gold with this Rs 5 crore budget film; it has earned 19 crore in India, and Rs 23 crore worldwide in just 10 days. What made With Love such a heart-warming family entertainer?  Remember King Cole’s unforgettable number Love is a Many Splendored Thing! This Valentine month’s offering did not have to try hard or pitch with glamour, action and steamy scenes. The debut hero, Abhishan Jeevinth is still recovering from the fame he cornered directing Tourist Family. He made a mark with love and his unknown co-star Anaswara Rajan, their quietly unfolding romance playing out to Sean Rolden’smusic…already the song Edukkuthan Intha kadhal (why this love), turning into a love anthem for the young. Debut director Madhan has literally unfolded his story like opening the fragile petals of a lotus…a blind date and how the duo discover that they vibe beautifully and turn their stranger’s status to love. Kollywood is on an innovation yet cost cutting run…make films that don’t make a pauper of the stakeholders, films that appeal to your entertainment need, yet leave a lasting impression, With Love. Has Kollywood finally found a film formula to get audiences again to cinemas? It seems so when huge budgets and dud films hurt. We hear you … .Superstar’s per film salary could make many such films …but then he is the  one of a kind Rajinikanth.