Are Hindu places of deep faith and devout worship soft targets for political pillage and desecration? Why are other faith places of worship not dared to be targeted? Secularism is a selective cash cow. After many other such instances of partisan interference, the sacred 9th century Arulmigu Arunachaleswarar Temple built by the Chola kings at the foothills of the revered Thiruvannamalai has now become the target for yet another commercial exploitation. A shopping complex is the ambitious plan. Every year lakhs of pilgrims visit this Lord Shiva temple. The most famous being the full moon night Girivalam, a 13-km trek circumambulating the Hill. The coffers of this place overflow on the festival day of Karthigai Deepam, when the hilltop glows with a massive Jyothi seen for miles. This year, Rs 3.5 crore filled the Hundis in three months. In 2023, TN’s HR & CE ministry came up with a shocking plan to build a shopping complex right across from the Eastern Rajagopuram of the temple to house 150 shops on temple land, by using Rs 6. 4 crore of temple money. Activist TR Ramesh quickly filed a case to strike down this move to commercially exploit the temple land using temple funds. After a quick hearing the Madras HC Division Bench “directed that all construction activity should stop immediately”. Ramesh of the INDIC Collective Trust has got a reprieve from parties that profess atheism and malign Hindu religion for political mileage but want Hindu devotees’ largesse for their gain.